Head of Digital Acquisition

Job Description
About Us
HiBob is transforming how modern companies manage their people and operations, bringing HR, Finance, managers, and employees together in one AI-powered system designed for the realities of today's world of work. From people management and engagement to workforce planning and business insights, Bob helps organizations operate more efficiently, make smarter decisions, and build stronger cultures at scale. Today, more than 5,000 companies worldwide choose HiBob to power their people operations.
About You
We are looking for a strategic, data-driven, and commercially minded acquisition leader to own and scale HiBob's global paid growth engine across segments and regions.
This role requires a proven track record in managing Paid Search and Paid Social campaigns within B2B SaaS environments at scale, including large ARR goals and managed budgets, as well as strong leadership abilities to guide a team of campaign managers toward performance excellence.
Job Requirements

• 5+ years of experience in paid acquisition within a B2B SaaS environment, with strong strategic and operational understanding of major paid media platforms including Google, LinkedIn, Meta, and Bing.
• 3+ years of experience leading and managing a team, with a proven ability to mentor and develop talent.
• Demonstrated success in driving pipeline growth through strategic paid search and social initiatives and building strategic media plans.
• Proven ability to conduct market research and translate findings into actionable campaign and marketing strategies.
• Experience in A/B testing, CRO techniques, and performance optimization.
• Strong analytical and performance marketing mindset, with experience using modern acquisition, attribution, and reporting tools and AI-powered campaign optimization platforms to drive insights, audience strategy, and media performance.
• Hands-on experience managing high-budget campaigns across global markets.
• Ability to translate complex data into actionable insights and strategic recommendations.
• Results-driven mindset with strong attention to detail and a passion for performance marketing.
• Strong project management abilities, with experience handling multiple campaigns in a fast-paced environment.

If you're passionate about driving growth through Paid Acquisition, leading a team, and working in a dynamic B2B environment, we'd love to hear from you. Apply today!
Job Responsibilities

• Own and scale HiBob's global paid acquisition strategy across Search, Paid Social, retargeting, and emerging channels to drive efficient SQL and pipeline growth across segments and regions.
• Optimize and evolve paid media programs across Google, LinkedIn, Meta, Bing, and AI-driven advertising platforms, continuously improving targeting, creative performance, automation, and campaign efficiency.
• Leverage AI tools and capabilities to improve campaign execution, audience segmentation, bidding strategies, testing velocity, reporting, and overall operational scale.
• Manage and optimize significant paid media budgets, ensuring efficient allocation, forecasting, pacing, and ROI performance across channels and markets.
• Lead a high-performing team of paid acquisition managers, fostering a culture of experimentation, accountability, innovation, and continuous improvement.
• Partner closely with Regional Marketing, Web, Creative, RevOps, and Operations teams to align acquisition strategies with business goals and improve funnel performance end-to-end.
• Drive ongoing experimentation through A/B testing, landing page optimization, and conversion rate optimization (CRO) initiatives to improve conversion quality and pipeline impact.
• Analyze market trends, audience behavior, competitive insights, and campaign performance data to inform strategy, messaging, and growth opportunities.
• Stay ahead of industry shifts, platform changes, and emerging AI capabilities to ensure HiBob remains at the forefront of modern B2B acquisition marketing.

Benefits
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive Total Reward offer including:
Financial & Equity Incentives

• Equity Plan: Participation in the Company Share Options Plan
• Social Contributions and Keren Hishtalmut
• Employee Referral Program: $2,500 for each successful hire
• Wolt Benefit (meal card): ₪1,000 per month

Health, Wellness

• Private Health Insurance: Comprehensive premium medical coverage
• Sick Leave: Full payment from the first day of illness
• Wellness Benefits: Annual Headspace subscription and dedicated wellness programs
• Preventive Screening: Health screenings for employees aged 40+

Work-Life Balance & Leave ⚖️

• Paid Time Off: Competitive paid time off policy
• HiBaby: 3 weeks of additional fully paid bounding time for new parents
• Bob Balance Days: 4 additional company-wide "long weekend" days (one per quarter)
• Social Impact: 2 paid days per year for volunteering and social contribution
• Work from Anywhere: Temporary remote work option for up to 2 months (available after 6 months of tenure).
• Birthday Day Off: Enjoy a day off during your birthday month

Hybrid Work & Office Environment

• Hybrid Model: A flexible balance between office and home-based work
• Home Office Allowance: One-time stipend to ensure an ergonomic and productive home setup
• Transportation: Monthly travel allowance or parking arrangements
• Pet-Friendly: Dog-friendly office environment to support a stress-free workplace

Culture & Growth

• Social Events: Regular team-building and company-wide events, both local and global
• Professional Growth: A culture built on precision, performance, and ambitious career scaling

If this sounds like something you've been looking for, we'd love to have you. Come on, join our village