Industry Marketing Senior Lead - B2B SaaS platform

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.
ZS is seeking an Industry Marketing Sr. Lead for B2B SaaS platform to define and drive the full GTM marketing strategy for the Emerging Pharma / Biopharma / Biotech industry for ZS's SaaS platform, ZAIDYN.
This is a highly strategic role: the Industry Sr. Lead will own the marketing plan for the industry, pipeline goals and contribution, and report on marketing performance, while partnering closely with sales, product marketing, customer success, and other areas in marketing to bring it to life.
You will act as the audience owner for the industry for ZAIDYN: developing deep understanding of customer needs, shaping industry-specific narratives, and ensuring marketing delivers measurable business outcomes. You will lead strategy and oversee campaign execution, holding accountability for both ZAIDYN messaging and marketing contribution to pipeline and to revenue.
This is a high-visibility role which requires a strong interpersonal and team skills as well as a balance of strategic leadership and tactical execution. You will exhibit strong external presence with industry stakeholders, and an ability to influence across the organization. You will ensure that ZS's products and platforms resonate with the industry, the target audience (accounts and personas) to increase ZS's and ZAIDYN's visibility, brand equity and trust, build pipeline that converts into revenue.
What You'll Do:

• Develop the industry GTM strategy and plan, aligned with revenue and pipeline goals.
• Define priorities and ensure cross-functional alignment with other areas of marketing, product management, customer success, revops and partners.
• Own marketing-sourced and influenced pipeline contribution for the industry; lead regular performance reviews.
• Forecast pipeline contribution and provide insights to inform investment decisions.
• Adapt product-level positioning into industry-specific narratives, packages, and value propositions.
• Ensure messaging reflects industry trends, competitive landscape, and buyer needs.
• Shape content strategy that reinforces ZS's product and platforms' unique positioning statements tailored to the industry-specific audiences.
• Partner with other marketing colleagues to deliver and execute industry-specific campaigns (digital, events, ABM plays, etc.).
• Lead industry-specific field and community initiatives such as ZS hosted and industry events, lunch & learns, and executive roundtables, ensuring they drive impact, memorable engagement and influence pipeline.
• Own audience-specific KPIs, including lead generation, conversion, and pipeline performance and forecasting.
• Analyze campaign results, provide forecasts, and drive continuous optimization.
• Lead account prioritization and engagement strategy for the industry in partnership with sales and SDRs.
• Support the sales team by leveraging CRM to monitor lead engagement, identify opportunities and ensure seamless follow-up for pipeline growth.
• Provide sales with industry-specific enablement tools (briefs, talk tracks, customer stories).
• Create closed-loop feedback processes to refine industry strategy based on sales insights.
• Serve as the voice of the industry: engage directly with customers and prospects, conduct win/loss analysis, and track market trends.
• Monitor competitor activity in the industry and translate insights into GTM strategy.
• Build relationships with industry influencers to validate and evolve messaging.

What You'll Bring:

• 10-12+ years of B2B SaaS marketing experience in life sciences (pharma/biopharma/biotech).
• Strong understanding of the US emerging/mid-size pharma landscape: customers, vendors and trends.
• Proven ability to translate positioning and product strategy into impactful industry narratives and programs.
• Experience building integrated GTM strategies, marketing plans and pipeline-driving campaigns.
• Strong storytelling and content skills; able to shape executive-ready narratives and collateral.
• Expertise in demand generation, ABM, and campaign measurement.
• Comfort working cross-functionally in a matrixed environment, influencing without direct authority.
• Excellent relationship-building and communication skills, able to engage senior stakeholders internally and externally.
• Based in the United States; able to travel domestically and internationally as needed for events, collaboration and for meeting customers.
• Client-first mentality.
• Intense work ethic.
• Collaborative spirit and problem-solving approach

How You Can Be Successful:

• Industry-specific marketing plan tied to revenue and pipeline goals.
• Increased marketing-sourced and influenced pipeline in the specific industry.
• Strong adoption of collateral and messaging by sales and SDR teams.
• High-quality events and community experiences that strengthen relationships and brand presence.

Why Join Us?
This is a unique opportunity to shape how we engage and grow in one of our most strategic markets. You'll lead the industry GTM strategy and execution, working across multiple functions such as other marketing functions, product development, customer success, revops, and sales to ensure that ZS's story resonates and influences pipeline and delivers revenue. If you thrive on building marketing strategies that create measurable business outcomes, this role is for you.
How You'll Grow:

• Cross-functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

Hybrid working model:
ZS is committed to a Flexible and Connected way of working. ZSers are on-site at clients or ZS offices three days a week. Combined flexibility to work remotely two days a week is also available. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Perks & Benefits:
ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Travel:
Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.
Considering applying?
At ZS, we honor the visible and invisible elements of our identities, personal experiences, and belief systems-the ones that comprise us as individuals, shape who we are, and make us unique. We believe your personal interests, identities, and desire to learn are integral to your success here. We are committed to building a team that reflects a broad variety of backgrounds, perspectives, and experiences. Learn more about our inclusion and belonging efforts and the networks ZS supports to assist our ZSers in cultivating community spaces and obtaining the resources they need to thrive.
If you're eager to grow, contribute, and bring your unique self to our work, we encourage you to apply.
ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.
To complete your application:
Candidates must possess or be able to obtain work authorization for their intended country of employment.An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.
NO AGENCY CALLS, PLEASE.
Find Out More At:
www.zs.com
Salary: $145,000.00 - $150,000.00