Lead CRM Technologist

CURRENT ROOT EMPLOYEES - Please apply using the career page in Workday. This career site is for external applicants only.

As part of Root's interview process, we kindly ask that all candidates be on camera for virtual interviews.
This helps us create a more personal and engaging experience for both you and our interviewers.
Being on camera is a standard requirement for our process and part of how we assess fit and communication style, so we do require it to move forward with any applicant's candidacy.
If you have any concerns, feel free to let us know once you are contacted. We’re happy to talk it through.

The Opportunity
At Root, we’re harnessing the power of technology to revolutionize car insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative insurtech companies in the world. 
As the Staff CRM Technologist, you will be the technical backbone of Root's customer communication strategy, with primary ownership of our Braze platform and related marketing technologies. This role combines technical expertise with strategic guidance to ensure Root's CRM capabilities scale effectively to support our ambitious growth goals.
You'll play a critical role in establishing best practices, building technical infrastructure, and optimizing performance of our email and SMS communications, with particular emphasis on partnership-related campaigns. If you're passionate about leveraging marketing technology to create seamless customer journeys and driving measurable business results, this position offers the perfect blend of technical challenges and strategic impact.
Root is a “work where it works best” company. This means we will support you working in whatever location that works best for you across the US.

Salary Range: $110,000 - $126,000 (Bonus & LTI eligible)

How You Will Make an Impact

• Serve as the primary technical owner of Root's Braze platform, including architecture, configuration, and optimization
• Design and implement email/SMS infrastructure to support marketing initiatives across multiple channels
• Develop technical best practices for customer communications to ensure deliverability, performance, and compliance
• Create and maintain documentation for CRM platforms and processes
• Work with our engineering teams to design automated workflows, templates, and reusable components to improve marketing efficiency
• Partner with data teams to design and implement customer segmentation strategies
• Collaborate with product and engineering teams to integrate CRM platforms with Root's broader technology ecosystem
• Provide technical guidance on complex marketing campaigns, particularly for Tier 1 partnerships
• Monitor and optimize email/SMS deliverability and performance metrics
• Troubleshoot technical issues and provide solutions to ensure campaign success
• Evaluate and recommend new marketing technologies to enhance Root's capabilities

What You Will Need to Succeed

• 5+ years of experience in marketing technology or related technical roles
• Deep expertise with Braze or similar enterprise CRM platforms
• Strong technical understanding of email and SMS infrastructure, deliverability, and best practices
• Experience designing and implementing complex marketing automation workflows
• Proficiency in HTML, CSS, and JavaScript for email development
• Knowledge of API integrations and data management for marketing platforms
• Strong analytical skills with ability to interpret and act on performance data
• Excellent problem-solving abilities and attention to detail
• Experience collaborating with cross-functional teams in fast-paced environments

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Root, Inc., we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway!

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless.

Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business.

Collaboration—we encourage rich discussion and civil debate at every turn.

People—we are inspired by the collection of crazy-smart people around us.