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Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.
Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.
At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.
If you’re interested in joining our mission, click the below links to join our team today!
MISSION STATEMENT
At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.
JOB SUMMARY
We are seeking a highly organized and strategic Manager of Marketing Operations to optimize communication, processes, and tools that drive efficiency across our marketing and sales teams. This role will be responsible for implementing workflows that streamline cross-functional collaboration, managing timelines in partnership with the innovation team, and ensuring the necessary marketing tools are in place to support new product launches. Additionally, this individual will lead strategic sourcing initiatives such as swag, in-store tools, and asset management systems, and will be critical in managing our eCommerce presence. The ideal candidate thrives in a fast-paced environment, is detail-oriented, and has a strong ability to translate marketing strategies into operational excellence.
CORE JOB DUTIES
- Extend brand marketing strategies across multiple markets, ensuring adaptation to state-specific requirements.
- Ensure all marketing materials comply with state regulations.
- Build and maintain marketing material sources of truth and playbooks for efficient distribution.
- Build, maintain, and optimize a centralized creative asset database for field teams and dispensaries.
- Lead the internal marketing communications platform, acting as the primary liaison between brand, sales, and region marketing teams to ensure seamless execution.
- Serve as the primary point of contact for Innovation and Operations project managers.
- Identify and manage strategic partners to support marketing initiatives, including swag and merchandising.
- Oversee vendor relationships for swag, technology, and creative services.
- Execute eCommerce strategies, manage vendor relationships, and optimize digital platforms for enhanced performance.
- Improve marketing workflows, streamline approval processes, and enhance compliance tracking for operational efficiency.
REQUIRED EXPERIENCE, EDUCATION AND SKILLS
- Bachelor's degree required.
- 3+ years of experience in marketing operations, brand marketing, or related field.
- Track record of managing cross-functional teams and coordinating between brand marketing and sales.
- Experience overseeing vendor relationships, including creative agencies and marketing tool production partners.
- Hands-on experience managing marketing asset databases and workflow tools.
- Familiarity with Ecommerce platforms and digital marketing operations.
- Proficiency in marketing technology platforms, including asset management systems and workflow tools.
- Understanding of compliance and regulatory considerations in marketing execution.
- Ability to build process in environments with minimal existing structure.
- Exceptional project management and organizational skills are required.
- Strong communication skills (exceptional listening skills, persuasive and professional communicator) is are required.
- Drives vision and purpose to rally action, support and optimism for the future of the business.
- Entrepreneurial and team-oriented spirit.
- Acts with a clear sense of ownership and accountability.
- Ability to work in a fast-paced, evolving environment while maintaining attention to detail.
- Genuine interest in and passion for the cannabis industry is required.
BENEFITS
Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.
In accordance with any local and state compensation laws, the compensation listed is the current estimated range for the position. Final offer details and future compensation may be determined by multiple factors including but not limited to, geographic location, market compensation data, skills, experience, and other relevant factors. For questions about this please discuss with your recruiter during the interview process.
Pay Range
$75,000—$112,000 USD
ADDITIONAL REQUIREMENTS
- Must be 21 years of age or older to apply
- Must comply with all legal or company regulations for working in the industry
Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
California Consumer Privacy Act (“CCPA”) Notice to Applicants:Please read the California Employee Privacy Notice (“CA Privacy Notice”) regarding Sunnyside* and its affiliate Cresco Labs’ policies pertaining to the collection, use, and disclosure of personal information. This CA Privacy Notice supplements the information contained in the Sunnyside* Privacy Policy and applies to California resident employees and job applicants. Applicants with disabilities may access this notice in an alternative format by contacting [email protected] Reporting a Scam:
Cresco Labs is aware of fictitious employment offers being circulated from various sources. Many of these schemes consist of an alleged offer of employment with Cresco Labs with the intention of gaining personal information, including payment and/or banking information. Be aware that fraudulent job offers and correspondence may appear legitimate: they may feature a Cresco Labs logo, they may appear to originate from an official-looking email address or web site, or they may be sent by individuals purporting to represent Cresco Labs or an entity which includes the word Cresco Labs in its name.
Please note that Cresco Labs does not ask for payment or personal banking information as a condition of employment. Any personal information is requested for payroll or state badging purposes only. Applications can be securely submitted through our career’s pages.We are working diligently to block this from happening. Beware if an offer of employment looks too good to be true. Never divulge personal and banking information or send money if you are unsure of the authenticity of an email or other communication in the name of Cresco Labs.If you are in doubt, please contact us at [email protected] with questions.
Cresco Labs Chicago, Illinois, USA Office
400 W Erie St, Chicago, IL, United States, 60654
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