Market Segment Manager

The Marketing Manager, Food & Beverage and Pulp & Paper, leads strategic marketing efforts for key Manufacturing & Processing market segments across the USCA region. This role drives market growth by developing and executing segment strategies, conducting market and competitive analysis, capturing Voice of Customer insights, and identifying opportunities for innovation and commercialization. Working closely with Sales, Product Management, R&D, Technical, Quality, and Marketing Communications teams, the Marketing Manager develops value propositions, supports product portfolio optimization, and creates programs that increase customer engagement, brand awareness, and business performance. The position also serves as a market expert, providing industry insights, influencing growth strategies, and supporting long-term profitability and market leadership.

Additional Information:

This is a remote position and will be expected to travel at least 30% of the time. The candidate for this position can be located anywhere in the US, near a major airport.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.

The Protective & Marine Division is seeking a candidate with extensive experience in the high-performance coatings industry, excellent strategic marketing skills, and strong communication skills to foster cross-functional collaboration between internal stakeholders. 

1. The Protective & Marine Division is seeking a candidate with extensive experience with high performance coatings with strong strategic development skills.  This role is for the USCA Food and Beverage & Pulp and Paper  sub-segments in Manufacturing & Processing of the Protective & Marine Division – this role is responsible for subject matter expertise, strategic development, knowledge transfer, market awareness, industry trends, leadership, and digital ownership effectively aligning resources with opportunities to drive top line growth, gross margins, and profitability, and understanding policy/regulations.

   
   

2. Support development and execution of UCSA Food and Beverage & Pulp and Paper strategy and tactical plans – working closely with Sales (Sales Directors and Managers, APMs, PDMs, KAMs,), Research and Development, Technical, Product Management, Quality and Marketing Communications to reach and exceed financial goals, relative to sales and profitability.   

   
   

3. Capture and utilize Voice of Customer (VOC) to drive segment marketing and communications strategies, value proposition messaging and tactical plans.

   
   

4. Conduct market research and competitive analysis to identify opportunities and threats (e.g., track government policy/regulations, environmental policies and national/global market segment trends; develop contingency plans for market volatility or market shifts). Recommend tangible action items to impact the segments’ growth direction based on market knowledge and developments.

   
   

5. Participate in strategic development of communication and selling tools to increase segment value proposition awareness and utilization internally and externally. Tools include but are not limited to sales activations and training, marketing and communication campaigns, technical content, internal/external presentations, etc.

   
   

6. Identify, explore and recommend innovative technologies for development and commercialization within the North America Food and Beverage & Pulp and Paper segments. Monitor and recommend tactical actions to increase existing product sales at all points of the product/portfolio lifecycle within the focus segments.

   
   
7. Coordinate with global teams on market growth strategies, owner projects and brand consistency.

Minimum Requirements:

• Must be at least eighteen (18) years of age
• Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future (e.g., OPT, CPT, H1B, EB-1,etc.)
• Must have a valid, unrestricted drivers license.
• Must have a bachelor’s degree or higher.
• Must have three (3) years of experience in business-to-business sales and/or marketing.
• Must be willing to travel as required for this position.

Preferred Qualifications:

• Have a bachelor’s degree or higher in business or marketing

• Have ten (10) years of experience working in the industrial coatings and/or Food and Beverage & Pulp and Paper industry in a marketing, sales, account management or development role.
• Have ten (10) years of experience working with cross-functional teams of product, technical, marketing and sales professionals.
• Experience successfully launching new products through a rigorous approval process.
• Understanding of competitor products is currently in specifications and Sherwin-Williams equivalents.

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer.  All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.