Marketing - Marketing Specialist

The American Bar Association (ABA) was founded on a commitment to advance the rule of law in the United States and beyond by providing practical resources for legal professionals, conducting law school accreditation, developing model ethics codes and more. Today, the ABA remains a member-based organization that works to ensure access to justice for all, a fair legal process, and respect for the rule of law at home and across the globe.

The ABA is committed to service and refining the standards that guide the legal profession. ABA staff are provided multiple types of continuing education and career development opportunities. Your work will help eliminate bias, enhance diversity, and advance the rule of law throughout the US and around the world.

The ABA recognizes the value staff contribute to our success through a generous benefits package that protects their health and their financial security.  The ABA’s wide array of benefit offerings include 401(k), medical, dental, vision, flexible spending accounts, health spending accounts, supplemental life and disability insurance, prepaid legal programs, and a complimentary membership to the American Bar Association, which offers additional benefits.
Flexible/hybrid work arrangements may be available for residents of CA, DC, IL, IN, MD, MI, MN, TX, VA, and WI.  Residency requirements may apply. ABA employees are eligible to apply for the Public Service Loan Forgiveness Program (PSLF). 
 

Job Summary/General Purpose of Job

• Implement strategic direction and marketing plan for holistic offerings including but not limited to paid media and branded merchandise. This includes but is not limited to creating cohesive brand awareness, developing message platforms, marketing activations and achievements, honing the public perception, identifying suitable target audiences and establishing effective marketing efforts in paid and owned media.

Essential Job Duties

• Assist with development and execution of strategic marketing plans, including tactics such as branding, cost-benefit analysis, strategic goals and non-dues revenue generation initiatives.
• Assist with integrating all marketing and communication efforts.
• Support market products, events and other services, such as sponsorships. Align to diverse revenues streams.
• Participate in Pop-Up and other events to drive member and non-member revenues.
• Perform research and data analysis to aid in strategic decision making.
• Collaborate with entity and department marketing teams to deliver integrated, marketing plans. 
• Other duties as assigned.

Required Education, Qualifications, Experience

• Bachelor’s degree from four-year college or university, or 5 years of directly equivalent experience.
• Minimum of 2 years’ marketing and communications experience.
• Prior experience with marketing plan development, administration, and evaluation required.
• Written/Oral Communications Skills - Advanced
• Intermediate skills with Microsoft Office Suite, Relational database software, and campaign management tools.

Preferred Education, Qualifications, Experience

• Previous Membership Association experience.

Physical Requirements

• Typical office work environment.

Extent of Travel Required in the Job

• As a normal course of business, this job will typically require travel of less than 15% of the time.