Marketing Programs Specialist

At Qualia, we've built the leading B2B real estate technology that transforms the home buying and selling experience into a simple, secure, and enjoyable process. Our products bring together users from across the real estate ecosystem---homebuyers and sellers, lenders, title and escrow agents, and real estate agents---onto a single shared digital closing platform, providing greater clarity and transparency to real estate transactions. Today, through our thousands of customers across the country, millions of consumers use Qualia to close on homes every year.

Qualia is one of the few at-scale vertical SaaS companies with state-of-the-art agentic AI capabilities, which gives us a once-in-a-generation opportunity to transform how real estate transactions are processed. With recent breakthroughs in multi-agent AI, we're positioned to automate major components of the industry and unlock value far beyond traditional SaaS economics.

The Marketing Programs Specialist will serve as the operational engine for our prospect and customer marketing motions. You will directly support our Managers, Sr. Managers, and our Director of Demand Generation by executing high-volume campaigns that drive pipeline, advocacy, and customer adoption.  

This is a hands-on execution role perfect for a marketer who loves the technical side of marketing and wants to learn how a world-class B2B SaaS org operates. You must be comfortable working in an environment where priorities shift based on business needs. This is an owned media role (e.g., email, webinars, gated assets), not a paid media role.

Campaign & Program Management

• Build and deploy marketing campaigns ensuring flawless execution and cross-functional coordination with PMM, Design, Ops, and Content teams.
• Manage audience segments to ensure the right message reaches the right prospect/customer at the right time.
• Partner with demand generation team members to write, build, and QA emails, surveys, in-app guides, and landing pages, ensuring campaigns are technically sound and optimized for deliverability and engagement.
• Build and launch campaigns for new gated content, ensuring all tracking, forms, workflows, and Salesforce campaigns are executed flawlessly.
• Leverage AI tools to accelerate campaign production, deployment, and optimization while maintaining quality standards.
• Serve as the final line of defense for QA on links, copy, rendering, etc.
• Support in-house webinars in partnership with various internal teams, including content creation, recruitment of speakers, dry runs, video editing, promotion, and operational setup.
• Manage deliverables for trade partners, including submitting monthly ads, managing sponsored content calendars, and handling invoice payments.
• Drive customer advocacy by identifying advocates, designing and conducting customer interviews, and producing case studies and testimonials.
• Support Sales Enablement efforts via list and sequence development.
• Collaborate with Field Marketing to maximize ROI from sponsored and hosted events through pre-event promotion and post-event follow-up. 

Measurement & Optimization:

• Maintain reporting frameworks that track actuals vs. targets across customer/prospect segments, products, and campaigns.
• Identify opportunities to improve campaign performance through better segmentation, messaging, and channel mix, based on engagement metrics, conversion data, and pipeline contribution.
• Partner with Marketing Operations to analyze campaign performance, create or enhance automated workflows, and ensure data quality and completeness.

• 2-4 years of B2B marketing with a strong track record in campaign/program management for owned media channels. SaaS experience strongly preferred.
• Proven ability to build, launch, measure, and optimize multi-touch email campaigns 
• Experience managing, producing, and promoting B2B webinars 
• Excellent project management skills: able to define scope/requirements, prioritize appropriately, meet deadlines, and keep stakeholders informed
• Strong writing and editing skills; comfortable collaborating cross-functionally
• Well-organized self-starter with an ownership mentality and attention to detail
• Strong analytical skills with experience building and leveraging reports to track and optimize campaign performance and pipeline contribution
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM (e.g., Salesforce, Hubspot). 
• Adept at leveraging AI tools (e.g., Claude, Gemini, ChatGPT).
• Experience with GoToWebinar, Totango, Riverside, and Amplitude is a plus. 

This role has a base annual salary of $75,000-$90,000 plus a competitive equity and benefits package. (Salary to be determined by relevant experience, location, knowledge, and skills of the applicant, internal equity, and alignment with market data.)

Qualia is made up of incredibly bright, mission-driven coworkers who are passionate about using technology to solve real-world problems---and we're growing quickly. In order to continue building an engaging and dynamic organization, we're committed to giving everyone the support they need to do great work.

Our benefits package is designed to allow our team members to be their best selves, both in and out of the workplace. In addition to comprehensive health plans, a 401k program, and commuter benefits, we prioritize family and personal well-being through professional development, parental leave, and a flexible time off policy. Qualia offers a robust online onboarding program to train new hires, biweekly all-hands meetings, and a variety of internal virtual events to keep employees connected.

We believe diverse perspectives and backgrounds are critical to building great technology, and our goal is to cultivate an environment where people feel equally valued and respected. Qualia is proud to be an equal-opportunity workplace, and we welcome applicants from all backgrounds regardless of race, color, ancestry, religion, gender identity or expression, sexual orientation, marital status, age, citizenship, socioeconomic status, disability, or veteran status.

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