Marketing Specialist

As a Marketing Specialist, you will be responsible for designing, creating, and delivering marketing programs and strategies to support the growth and expansion of company products and services, and to attract customers to company website, online presence and promote products or services. You will create and convey brand messages and improves brand awareness.  You will analyze statistics and identifies areas to optimize marketing performance. You will develop marketing content and explores sales channels.  You may coordinate involvement in conferences, exhibitions and marketing seminars. 

Responsibilities:

• Coordinate with key contacts for implementation and communication of sales promotions and marketing programs and projects from concept development to finished product, including development of marketing collateral such as direct mailers, brochures, flyers, catalog pages, etc.
• Assist with custom eCommerce implementations, including workflow/order approval set up and maintenance, custom catalog set up and maintenance, custom portal set up and maintenance, personal list set up and maintenance, and eCommerce training material development.
• Assist with development and manage tracking of eCommerce lead-generation activities such as link building, directory listings, blog, social media, and online press release generation, as requested
• Maintain catalog inventory tracking and mailing/fulfillment trends/cost tracking.
• Assist with research and analysis activities such as web metrics/trend analysis and tracking, competitive web site/eCommerce monitoring, customer research, and competitor research.
• Manages department FastTrack intranet site.
• Support the specific sales and marketing needs of One WESCO at a national, regional, and local level.
• Apply continuous improvement processes to continually identify and eliminate waste and inefficiencies.

Qualifications:

• Associate’s degree required. Bachelor’s degree in marketing or related field preferred.
• 1 to 3 years required, 5 years preferred of product or field marketing experience, preferably in Fortune 500 company.
• 3 years of experience preferred in strategic business planning.
• Marketing strategy and implementation, including a working knowledge of multi-channel marketing.
• Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint) and at least basic- to intermediate-level HTML skills.
• Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly.
• Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).
• Highly organized and detail oriented, with a customer-centric focus and commitment to quality.
• Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the “big picture.”
• Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.
• Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.
• Able to manage conflict and ambiguous situations through excellent interpersonal skills and team orientation and the ability to make sound decisions based upon a mixture of analysis, wisdom and judgment.
• Able to utilitze effective time-management skills and work in a fast-paced dynamic environment
• Demonstrates high levels of integrity and ethics that allow for high levels of intra- and inter-departmental trust.
• Knowledge of industry, including suppliers, customers, competition, trends and advances in eCommerce and digital marketing, and WESCO’s business lines, strengths and challenges is preferred.
• Able to travel is preferred.

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About UsThis amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements. For eligible positions, compensation may include participation in a bonus or sales incentive plan, subject to the terms and conditions of the applicable plan documents. For certain sales roles, Wesco also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan. About the TeamAt Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on. ​ Our Company’s greatest asset is our people. Wesco is committed to fostering a workplace where every individual is respected, valued, and empowered to succeed. We promote a culture that is grounded in teamwork and respect. With a workforce of over 20,000 people worldwide, we embrace the unique perspectives each person brings. Through comprehensive benefits and active community engagement, we create an environment where every team member has the opportunity to thrive.  ​ Learn more about Working at Wesco here and apply online today!​ Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500® company.​ Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity Employer.​Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.