Lead the transformation of marketing strategy for an AI-native positioning, focusing on website overhaul, developing marketing strategies, and managing campaigns.
About Cumulus Vision
RequirementsRequired Experience
We're a Salesforce consulting firm undergoing a strategic transformation from traditional consultancy to AI native strategic partner. We deliver enterprise grade Salesforce solutions in weeks instead of months, using AI to accelerate development while focusing on business outcomes rather than billable hours.
Role OverviewWe're seeking a part-time Marketing Strategy Guide to architect and execute this positioning transformation. You'll lead a complete website overhaul, develop new marketing strategies, manage campaigns, and work with our development team to align all touch points with our new AI-native positioning.
Key ResponsibilitiesWebsite Transformation:
- Lead complete website redesign strategy from positioning to user experience
- Collaborate with WordPress/Elementor developer on full site rebuild
- Create new site architecture, navigation, and conversion funnels
- Develop landing page strategy for different buyer personas and campaign needs
- Ensure website reflects AI-native positioning throughout all touchpoints
Strategic Planning:
- Develop comprehensive marketing strategy for AI-native positioning
- Create buyer personas for C-level decision makers in digital transformation
- Design customer journey mapping and conversion optimization
- Provide competitive positioning and messaging framework
Content Strategy:
- Guide content creation across all marketing channels
- Ensure messaging resonates with enterprise buyers
- Develop thought leadership positioning and content themes
- Create content testing and optimization frameworks
RequirementsRequired Experience
- 3+ years B2B marketing for professional services, consulting, or SaaS
- Proven experience leading website redesigns and repositioning projects
- Experience with marketing transformations or complete brand overhauls
- Track record of successful B2B campaign optimization
- Previous work with consulting firms or technical services companies
- Experience marketing to C-level executives and enterprise buyers
- Knowledge of Salesforce ecosystem or business transformation
- Success with value-based positioning vs. commodity service marketing
- Portfolio showing before/after website transformations
- Understanding of WordPress/Elementor workflow and capabilities
- Part-time: 10-15 hours/week
- Remote-first with weekly strategy sessions
- Collaborative approach with internal team and developer
- Results-driven with clear KPIs and success metrics
Top Skills
Elementor
Salesforce
Wordpress
Similar Jobs
Healthtech • Software
The Strategic Operations Analyst drives operational improvements through data-driven insights, process improvements, and compliance management, collaborating with product, compliance, and operational teams.
Top Skills:
ExcelPower BISQLTableau
Artificial Intelligence • Cloud • Sales • Security • Software • Cybersecurity • Data Privacy
The Vulnerability Management Team Lead will oversee vulnerability assessments, remediation processes, and collaboration across IT teams to enhance security practices in production environments.
Top Skills:
AWSJIRAKubernetesPowershellPythonSIEMSoar
Healthtech • Other • Social Impact • Software • Telehealth
The Senior Product Manager will lead Provider Experience, simplifying workflows and enhancing clinician support through effective system management and cross-functional collaboration.
Top Skills:
AIMachine Learning
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
