Marketing Technology & Automation Specialist - Aurora, IL

Position Summary:

Drive Marketing Performance Through Technology, Automation & Data

Are you passionate about marketing technology, automation, CRM optimization, and using data to drive business growth? We are seeking a highly motivated Marketing Technology & Automation Specialist to join our growing marketing team.

In this role, you will be responsible for managing and optimizing our marketing technology ecosystem, including HubSpot and related business systems, while helping improve customer engagement, lead management, marketing performance, and operational efficiency. You will collaborate closely with marketing, sales, customer service, and business operations teams to build scalable processes that support company growth.

You’ll have the opportunity to work with modern marketing technologies, drive meaningful business impact, collaborate across departments, and help shape the future of our marketing operations. If you enjoy technology, automation, analytics, and continuous improvement, we’d love to hear from you.

This position is ideal for someone who enjoys combining technical expertise, analytical thinking, and creative problem-solving to improve marketing and sales effectiveness.

What You’ll Do:

• Manage and optimize HubSpot and related marketing technologies.
• Develop and maintain CRM workflows, lead scoring models, lead routing, and customer lifecycle automation.
• Build and execute email marketing campaigns, nurture programs, landing pages, forms, and automated customer journeys.
• Manage CRM data integrity, segmentation, reporting, and governance.
• Develop dashboards, KPI reports, and campaign performance analytics.
• Analyze marketing and sales data to identify trends and opportunities for improvement.
• Support content optimization, personalization, and digital marketing initiatives.
• Train and support internal users on HubSpot, CRM processes, and marketing automation best practices.
• Collaborate with marketing, sales, customer service, and operations teams to improve processes and drive growth.
• Support marketing operations, project coordination, branded merchandise programs, and special initiatives.

Qualifications:

Required:

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 3–5 years of experience in digital marketing, marketing automation, CRM administration, or marketing operations.
• Hands-on experience with HubSpot or similar marketing automation platforms.
• Experience managing email marketing campaigns, workflows, reporting, and lead management processes.
• Strong analytical, organizational, and project management skills.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).

Preferred

• HubSpot certifications.
• Experience with Oracle Redwood CRM or similar CRM platforms.
• Working knowledge of Adobe Creative Suite.
• Experience with AI-powered marketing tools.
• Manufacturing, industrial, or B2B marketing experience.

Key Competencies:

• Customer Focus
• Problem Solving
• Innovation
• Attention to Detail
• Collaboration
• Self-Motivation

Position Details:

• Full-Time, In-Person
• Monday–Friday, 8:30 AM – 5:00 PM
• Minimal Travel (15% or less)
• Reports to the Digital Marketing Manager

If you enjoy leveraging technology, automation, and data to improve marketing performance and business results, we’d love to hear from you.

Why choose Mitutoyo?
Mitutoyo America Corporation is a leader in the field of precision measuring tools and instruments. We serve an important role in providing state-of-the-art measurement products to manufacturing companies throughout North America. We are the only full-line provider of Metrology solutions in North America that can satisfy every measurement challenge faced by our customers. Our benefits include:

• Competitive Salary package - $70K - $80K
• Minimum 17 days PTO plus at least 10 paid holidays per year
• Shut down period at the end of the year
• Medical, Dental, Vision & Life Insurance
• STD, LTD, Employee Assistance Program
• 401(k) Plan plus company match
• Tuition Reimbursement
• Service Recognition
• Company Vacation House in Florida

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions.

Mitutoyo America Corporation EEO Statement

Mitutoyo America Corporation is an Equal Opportunity Employer.  It is our policy to judge employees on their individual merits, skills, abilities, performance, etc.  The Company offers equal opportunities to all qualified applicants and employees without regard to race, religion, color, age, sex, national origin, veteran status, marital status, sexual orientation or disability in accordance with applicable federal and state laws.  This policy applies to all areas of our employment relationship.