Northern California Sales Representative - Superfeet

At Superfeet, we’re Designed for movement. Built to change lives. That’s not just our mission; it’s the energy we bring to everything we do.   

Who Are We Looking For?

As a Territory Sales Representative at Superfeet, you will drive sales, foster strong client relationships, and contribute to the brand's growth across your territory. This role will focus on both acquiring new business and maintaining/expanding existing accounts. You’ll collaborate with cross-functional teams to ensure exceptional service, product positioning, and long-term client success. 

What You’ll Do:

 Client Acquisition & Relationship Management

• Proactively identify and pursue new business opportunities through networking, prospecting, and market research.

• Develop and execute realistic, data-driven go-to-market plans, product assortments, and forecasts in collaboration with sales management.

• Establish strong, long-term relationships with both existing and prospective clients, positioning yourself as a trusted advisor and partner.

• Focus on new business acquisition while maintaining and growing your current book of business (approximately 50% of your time dedicated to each).

Account Management & Growth

• Manage the buy-sell-replenish cycle with retail partners, ensuring product availability, timely deliveries, and strong relationships.

• Introduce and promote new Superfeet products to both existing and new accounts during pre-book windows.

• Balance merchandising needs with Superfeet’s product placement objectives to drive growth and brand consistency.

Sales Reporting & Data-Driven Insights

• Use PowerBI, SPS Commerce, Cadence UQ, and other sales tools to track and analyze key metrics, sales performance, and trends.

• Qualify leads, track opportunities, and maintain a healthy pipeline through CRM, ensuring all sales activities are documented accurately.

• Meet or exceed sales targets by consistently optimizing your approach based on data-driven insights.

Cross-Functional Collaboration

• Collaborate closely with internal teams (Product, Marketing, Customer Care) to deliver solutions that meet customer needs and exceed expectations.

• Partner with the Field Experience & Relationships (FXR) team for technical sales support, ensuring the right guidance is provided on product selection and application.

• Support and contribute to team success by embracing new assignments, learning new skills, and helping teammates achieve their goals.

Travel & Event Management

• Travel regionally and nationally to visit accounts, attend tradeshows, and participate in consumer events, with approximately 50% of your time dedicated to travel.

• Coordinate and attend in-store events, expos, and corporate functions to maximize brand presence and customer engagement.

• Develop an efficient travel schedule, ensuring consistent account visits and maintaining relationships across your territory.

Skills, Knowledge, and Abilities Needed:

• Customer-Centric: Positive, service-oriented attitude with strong interpersonal skills.
• Industry Expertise: Proven ability to develop and maintain industry relationships across multiple channels.
• Time Management: Excellent organizational and prioritization skills, especially while on the road.
• Adaptability: Ability to thrive in a fast-paced, self-motivated environment and adapt to changing circumstances.
• Communication: Strong verbal, written, and nonverbal communication skills for effective relationship-building.
• Problem-Solving: Critical thinking and proactive problem-solving skills.
• Tech-Savvy: Proficiency in Microsoft Office Suite (Word, Excel, etc.) and CRM systems (Microsoft Dynamics preferred).
• Retail Math & Sales Analytics: Ability to interpret sales data and leverage it to drive growth.

Qualifications:

• Education: Bachelor’s degree in Business, Marketing, Communications, Economics, or a related field (preferred).
• Experience: 2+ years of sales experience, preferably in retail or wholesale (experience in the sporting goods or footwear industry is a plus).
• CRM: Familiarity with CRM systems (Microsoft Dynamics preferred).
• Industry Experience: Experience in sporting goods, fitness, wellness, or athletics is a plus, with specific knowledge in footwear or foot biomechanics a strong advantage.

Compensation: $70,000 - $80,000 (DOE) plus sales target and company bonus

Territory:  Northern California – the designated territory will extend outside of California into neighboring states

Candidates applying for our Sales Rep roles must currently reside in or be willing to relocate to the appropriate territory listed above to be considered. 

Why Join Superfeet Worldwide?

At Superfeet, we’re fueled by performance, innovation, and a mission to help athletes move better—from the ground up—ultimately making a positive impact in their lives. As a leader in the insole industry, we craft high-quality, performance-driven insoles that support movement at every level, from everyday activity to elite competitors.

We believe our employees are essential to that mission. We foster an inclusive, collaborative environment that encourages growth, sparks innovation, and challenges the status quo every step of the way.

We take care of our team with the same commitment we bring to every product we make: we go all in. That means 100% employer-paid medical, dental, vision, life insurance, and EAP premiums, so you can focus on what moves you. We build in time to recharge with paid holidays, vacation, sick leave and volunteer days to give back to your community. Looking ahead? We’ve got you covered with employer-matched 401(k) options (traditional or ROTH) and a $1,000 annual donation to the charity of your choice. And to keep you performing at your best—on and off the field—you and your family will receive free Superfeet insoles.

As part of our standard hiring process for new employees, employment with Superfeet will be contingent upon the successful completion of a drug screen and background check. Candidates must be 18 years or older to apply. 

All applicants and employees will enjoy equality of opportunity and fair treatment without regard to race, color, age, religion, pregnancy, sex, sexual orientation, disability, gender identity, gender expression, national origin, genetic information, veteran status, marital status, or prior protected activity.