Director, Web Marketing Operations

| Chicago

What We'll Bring

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

What You'll Bring

Minimum of 7 years of experience in digital management, including leadership of marketing channels, major web channel redesign efforts and/or technical personnel

Expertise in optimizing for SEO and SEM leveraging performance analytics tools such as GA

Solid grasp of marketing and customer journeys, personas, company brand, messaging, and positioning

Deep understanding of managing global, high traffic web channels and content delivery platforms for consumer & B2B audiences

Project management, experience in Agile development methodology

A/B and MV testing – performance mindset

Applied knowledge of front-end technical frameworks (Bootstrap, Angular.js, React, etc.)

An extensive knowledge of third-party integrations to enable optimal customer and consumer experiences (Eloqua, Demandbase, Qualtrics, Optimizely, HotJar, etc.)

Strong interpersonal and team-building capabilities, ability to inclusively lead, influence and motivate individual contributors across a highly matrix environment

Excellent interpersonal, written, and oral / presentation skills

Bachelor's Degree in Business, Marketing, or related field required.

Impact You'll Make

TransUnion.com, and its network of regional and product sites, is the calling card of our organization. Our web properties are a critical channel across brand, commerce, lead acquisition, digital containment and education initiatives. We’re looking for someone with deep experience building amazing websites with goals of driving world-class customer engagement, ecommerce support, lead generation, and brand/service offering awareness. The person in this role has responsibility for our digital marketing properties and they understand the marketing channels that drive traffic: SEO, SEM, social and other. A key role for our team, they’ll work closely with our recruiting, communications and tech operations teams as well as marketing leaders for both consumer and business-to-business including support of digital marketing: acquisition, demand generation, and customer marketing and operations.

Strategy and Planning

Determine current and future needs of TU owned digital properties and work across business and technology stakeholders. Develop and communicate a coordinated plan: determine necessary resources and approaches in a highly secure yet fast-moving environment.

Overall website management and operations

Ensure site is built and functions to represent our global brand. Delivery of appropriate service-level functionality, Search Engine Optimization are table stakes. Heavy partnership with global technology team to plan, manage, trouble-shoot and resolve issues.

Constantly review and measure sites reporting key performance indicators.

Support global publishing capability via Content Management (CMS)

Manage changes and improvements of website design, technical implementation, features, security and user experience to best leverage the web properties as commerce, lead acquisition, digital containment and education channels

Digital Marketing / User Experience

Be the constant advocate for segmented customer experience. Help internal stakeholders understand and support user experiences including content design and recommended operations / functionality.

Own overall site design and navigation for optimization across multiple screen types / formats including mobile-first design.

Data-driven site governance – changes require a goal, testing and optimization in coordination with various constituents ongoing service levels.

Ensure all sites are built and maintained for SEO performance

Work with markets who own demand- lead- and paid-performance ensuring all landing pages are optimized for performance and tracking.

Management

Manage and participate in Agile development environment; manage your own projects as well as participate in broad marketing PI planning acting as key resource for other teams.

Manage and develop digital team members

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SASLanguages
    • HadoopLanguages
    • TableauLanguages
    • AccessDatabases
    • HBaseDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • Microsoft ProjectManagement
    • TumblrCMS
    • HubSpotCRM
    • IntercomCRM
    • Microsoft DynamicsCRM
    • SalesforceCRM
    • Campaign MonitorEmail
    • MailChimpEmail
    • Adobe CampaignLead Gen
    • MarketoLead Gen
    • Oracle EloquaLead Gen

Location

555 W Adams St, Chicago, IL 60661

What are TransUnion Perks + Benefits

TransUnion Benefits Overview

At TransUnion, our associates are our greatest asset. However, we understand that work is only one part of our associates’ lives. We recognize the importance of providing a healthy balance between work and home because that’s really where being a force for good starts.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available

Additional Perks + Benefits

Start your day at TU by grabbing an Intelligentsia coffee or a tasty, hot breakfast from our onsite café. Head up to your workspace where you'll get down to business amidst the inspiring backdrop of beautiful downtown Chicago. Brainstorm onsite with team members in a variety of colorful huddle rooms or collaborate cross-functionally with our offices around the world via video conference, Skype or our intranet. Check things off your to-do list as you continually make progress on key business initiatives. Need a quick break? Challenge your colleagues to a game of ping-pong, pool, foosball, pop-a-shot or Mario Kart in one of our three onsite game rooms. Ready to hit the gym? We have one right downstairs complete with a personal trainer and a selection of free instructor-led fitness classes. Keep your energy up. Take a conference call at one of our walking or bicycle desks. Then attend the quarterly town hall to hear from the TU leadership team on progress in the current quarter and plans for the next. After a day of innovation, wind down in one of our massage chairs or join your colleagues at North Avenue for a game of league volleyball, sponsored by TU!

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