Company Description

What We Do

Think about the last time you went grocery shopping. What made it into your cart? Perhaps you picked up a new brand of wine that caught your eye on shelf, or changed it up with a new flavor of chips that sounded especially tasty? Whether these were conscious choices or ones you didn’t think much about, manufacturers and retailers desperately want to unlock the ‘why’ behind those decisions – and that’s where you come in. As a Manager Client Success on the BASES Innovation Measurement team, you will consult clients and their Nielsen support teams on the power of a proprietary innovation management platform. You’ll also dig deep into the dynamics of the marketplace in the platform data to highlight category insights and trends to help BASES account teams consult around what it takes for a new product to win.

As part of BASES, you will work with best-in-class research and predictive analytical tools to influence which new products are brought to the market. BASES, the worldwide leader in analyzing and consulting on new consumer products, remains at the core of our client's new product launch strategies. BASES works with clients at all stages of new product development, from early-stage ideation to optimizing communication and positioning, package design, predicting and growing in-market sales and crafting holistic marketing support plans through the launch.

Who We Are

You’ll quickly discover that market research is critical to succeeding with customers. While no other company in the world comes close to having the level of insights into consumers that BASES does, that’s not all that sets us apart.

When you ask, “what's your favorite part of working at BASES?” you will undoubtedly hear “the people!” We take immense pride in the work that we do and how we do it. That is why maintaining the fun, collaborative BASES culture is one of our top priorities whether we’re working from home or the office. Some of the programs that help to define us include:

· BASES Sunshine Committee organizes trivia, happy hours, our annual Thanksgiving potluck and more because fun is more than a buzzword, it’s a priority. · BASES Pro Bono Minority Business Consulting Initiative allows us to use our skills to build a better world. We are committed to helping minority-owned and operated businesses win because it is integral to see the representation of the world around us reflected in the clients we serve and communities we measure.

· BASES Health & Wellness Committee offers the opportunity to participate on sports teams, in 5Ks, to share healthy recipes, and more because staying active and healthy allows for a better balance between work and home.

· BASES Diversity & Inclusion Book Discussion Panel allows us the opportunity to purposefully explore diverse thoughts and learn from each other’s experiences and perspectives. We recently read How to be an Antiracist by Ibram X. Kendi and we have more company-wide activities planned.

What is Innovation Measurement Innovation Measurement (IM) is a continuous tracking and reporting solution that leverages artificial intelligence with innovation-centric characteristics and live retail measurement data to identify, segment and assess true new products as they launch. This is a proprietary and patent-pending capability which manifests in multiple tools accessible via an online portal. The IM tools provide

functionality ranging from new product alerts, benchmarking a manufacturer’s performance vs the category and their competition to tracking and reporting on these new products post launch. With the addition of IM to the BASES ecosystem, we expand upon our gold-standard pre-launch consulting and assessment capabilities (opportunity identification, idea vetting, concept testing, product validation, world-class forecasting and optimization of advertising, pack design, SKU and price) to now provide more holistic end-to-end consulting to our global clients.

With IM, our BASES teams with their clients are able to:

■ Identify emerging trends/brands faster, with near real-time product-level info on the most recent innovations

■ Create smarter execution plans in pre-launch planning and proactively manage post-launch by comparing launches vs competitive benchmarks

■ Track category leaders and disruptors to understand who is winning and how

Who You Are

Curious. Creative. Consultative. Collaborative. Not only do you enjoy working with data on a daily basis, but you also take pride in your ability to create a story from the numbers and are comfortable answering questions about your recommendations. You are someone who values working on an inclusive team and can provide our clients with innovative solutions. You constantly seek to learn new things, value diverse thought, and are ready to contribute to a collaborative work environment. Change excites you. Curiosity, communication, and critical thinking drive your work.

No other company in the world knows more about what consumers watch and buy. Every day, we partner with industry leaders such as Miller Coors, ABC, P&G and Coke. At Nielsen, we use personal experiences and skills to build our clients’ businesses and drive positive change for products and services that you use every day.

At Nielsen, your work makes a difference. In all of our positions, we use a comprehensive awareness of data, processes, tools, and people to drive real outcomes with our clients. Our ability to constantly reimagine the total consumer is rooted in our unique team composition that is as culturally diverse as the clients and consumers we aim to serve. This is what makes Nielsen such a unique place to build your career and experience a memorable journey along the way. If you are interested in being at the forefront of trends for tomorrow’s generation, leverage your distinct story and take advantage of the various paths you can travel to build your career at Nielsen. Join the Nielsen team where you can be yourself, make a difference and grow with us.

Job Description

Position Description

As a part of the global IM Commercial team, this role is North America based but will collaborate with client’s teams in the US and EU. As a Manager, Client Success – Innovation Measurement you will:

Job Purpose

· Grow a deep understanding of the capabilities and data within the Innovation Measurement systems, how it expands BASES capabilities beyond our core, how it adds value for our clients

· Ownership of high-quality client-ready deliverables or quarterly category specific reports

· Supports BASES client teams in meeting revenue goals by ensuring outstanding analytics and partnering in strengthening client relationships

· Beginning as an individual contributor in it’s first year, this role will have additional direct reports over time and will be responsible to coach analysts on projects, guiding the development of quality analyses

· Drive capacity planning activities, to ensure work is being done efficiently and in a timely manner

Responsibilities

· Commercial Acumen

o Understands and can articulate the impact and value of IM to clients and internal client teams

o Knowledgeable of the total BASES ecosystem with high ability to articulate how IM can impact and improve core capabilities

o Proficient in client understanding and empathy to provide best-in-class consultation

· Client Leadership

o Leads client meetings and conducts external presentations, as appropriate

o Manages the overall success of assigned projects

o Resolves or seeks support for resolution of project issues to maintain timing and delivery standards

· Analytical Excellence

o Demonstrated strong capabilities to extract data and transform into an easily digestible and compelling story for client consumption

o Understanding of all connections of the IM platform to all BASES services/tools

o Participate in thought leadership as collaboratively defined with the commercial leader

· Client Satisfaction

o Works closely with BASES client teams to understand clients’ business priorities and opportunities for engagement

o Provides detailed feedback to inexperienced team members to ensure high quality client deliverables

o Assist with special projects to provide extra value to clients

· Corporate Contributions

o Takes on opportunities to contribute to the broader organization through task forces and special projects.

Success Factors

· Detail orientation and strong organization skills

· Strong written and verbal communication skills

· Strong working knowledge of BASES products and services, and ability to execute a variety of complex projects

· Works with the commercial leader to help execute analytic strategy

· Strong interpersonal skills and ability to deal with a variety of performance situations

Scope

· Revenue Scope: $2 Million USD globally in 2022; growing to $4 Million by 2024.

· Number of employees indirectly managing (coaching on studies): None at this time, potentially 1-2 as team grows

Qualifications

What Skills You Bring

· Bachelor’s Degree in an analytically or human insights focused field including but not limited to Economics, Psychology, Neuroscience, Marketing, Mathematics, Statistics, Social Sciences, Business or Liberal Arts

· 3-5 years of professional work experience

· Proficiency in Microsoft Office (Excel, Power-point)

· Permanent U.S. work authorization

· Strong critical thinking skills demonstrated via a case study during the selection process

· Passion for understanding consumer decision making and market research

· Desire to learn and apply new technologies to business solutions

· Strong ability to work with others and willingness to share unique perspectives and experiences

· Proven problem-solving skills using deductive reasoning, understanding hierarchical relationships, and identifying gaps in logic

· Strong oral and written communication skills

· Demonstrated project management skills and ability to manage multiple priorities

Additional Information

All your information will be kept confidential according to EEO guidelines.

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.