Manager of Programmatic
Home Chef is building new ways to navigate the booming meal kit delivery industry. Our team is a unique mix of creators, chefs, entrepreneurs, and trailblazers and we’re growing quickly. Our customer-first mentality, combined with a zest for supporting our peers, helped us bring home Built in Chicago’s Startup of the Year Moxie award in 2017. If you’re ready to be part of the action, we’re ready to connect with you. There are no limits to where we can go together.
We’re hiring for an experienced Manager of Programmatic to drive incremental revenue growth for our ecommerce and retail businesses.
As Manager of Programmatic, you will be responsible for managing direct response campaigns aimed at acquiring new Home Chef customers through programmatic channels including native, display and mobile advertising.
You will develop the strategic plan, purchase media and work closely with our analytics team to report out on performance.
The ideal candidate will have experience in managing programmatic and/or native campaigns with direct response goals
Detailed Responsibilities:
- Develop and evolve Home Chef’s programmatic strategy including the selection of vendors (DSPs, DMP, ad server, etc.) and testing structure
- Work with our internal creative team to develop assets that drive user engagement and conversions on homechef.com
- Manage the media buy for Home Chef’s display and native campaigns aimed at new customer acquisition and boosting existing customer retention and scale the program over time
- Use data to report out on performance of efforts with a focus on CPA & LTV
- Provide thought leadership on how programmatic strategies can be leveraged to drive online and in-store sales
Qualifications:
- 3+ years experience in a fast pace, results oriented business
- Experience buying display advertising and/or native advertising (Taboola, Outbrain, etc.)
- Experience in the programmatic arena including extensive work with DSPs, DMPs, etc.
- Experience working on direct response, ecommerce-focused campaigns
- Data driven problem solver with experience in evaluating performance of campaigns
- Collaborative and excited to work with cross-functional teams
- Intellectually curious, independent self-starter, driven to find data-informed solutions
- Must be able to work in a fast paced environment, multitask & prioritize assignments
Perks/Benefits:
- Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
- Direct access to senior management – our leadership team works alongside our team members every day
- Comprehensive medical, dental, and vision insurance
- Generous paid time off (PTO) policy
- 401k program
- Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses
- Free water taxi, discounted gym membership, and daily bike storage for Wrigley building employees
- Cold brew coffee on tap at no charge
- Employee discounts for Home Chef meal kits
- Free lunch every Friday and snacks and beverages on hand every day
- Casual dress
Home Chef is an equal employment opportunity employer