Paid Marketing Specialist

Paid Media Specialist (Contract)

Hireology  •  Chicago, IL  •  Hybrid  •  Contract

Hireology’s technology empowers businesses to build great teams. Over the last 15 years, we have grown from a startup to a market-leading organization with 130 team members and an award-winning culture. 13,000 businesses trust Hireology to help them hire across automotive, healthcare, and hospitality. Rated number one in ATS user satisfaction on G2. Trusted by 1 in 4 automotive dealerships nationwide. 2025 was a record year. 2026 has already produced our most significant product launches.

Hireology is seeking a contract Paid Media Specialist to own the day-to-day execution and optimization of our paid media program, across LinkedIn, Google Ads, and display/programmatic channels. You’ll work directly with the Senior Manager of Digital Marketing and be responsible for driving a qualified pipeline through paid channels.

This is a hands-on execution role. You’ll be expected to hit the ground running: auditing what’s in place, identifying quick wins, and managing campaigns with minimal ramp time. If you’re motivated by pipeline contribution and not just impressions and clicks, this is the right engagement.

• Own paid campaign execution: own paid campaign execution across LinkedIn Campaign Manager, Google Ads, and programmatic/display platforms, from setup and targeting to ongoing optimization
• Manage budget pacing and bidding strategy: manage budget pacing and bidding strategy, ensuring spend is allocated efficiently toward pipeline and revenue goals
• Build and test audience segments: build and test audience segments using first-party data, intent signals from 6Sense, and platform-native targeting to reach in-market accounts across Hireology’s core verticals
• Design and execute A/B tests: design and execute A/B tests on ad copy, creative, landing pages, and audience segments, documenting results, and flagging what should be scaled
• Maintain conversion tracking and UTM hygiene: maintain conversion tracking and UTM hygiene in partnership with Operations, ensuring accurate attribution from click to closed deal
• Provide creative direction: provide creative direction to internal content and design resources for channel-specific ad assets
• Surface platform updates and emerging tactics: surface platform updates and emerging tactics relevant to our channels and audience

Required

• 2–4 years of hands-on paid media experience, including both paid search and paid social
• Demonstrated ability to manage budget and optimize toward pipeline or revenue KPIs and not just vanity metrics
• Strong working knowledge of GA4, UTM strategy, and conversion tracking
• Proven ability to ramp quickly and work independently with light oversight
• Experience in generating performance reports and translating data into clear optimization decisions
• Familiarity with HubSpot or a comparable marketing automation platform for lead tracking and attribution
• Experience with ABM or intent platforms (6Sense, Demandbase, or similar)

Nice to Have

• Basic Google Tag Manager experience for pixel and tag management
• B2B SaaS or vertical SaaS background
• Exposure to Salesforce for opportunity attribution and reporting

• Contract Duration: 3-6 months
• Location: Chicago (Hybrid Schedule)
• Reports to: Senior Manager, Digital Marketing
• Compensation: $60–$80 (Hourly Rate)