Advise and occasionally manage paid Meta (Instagram/Facebook) campaigns for creator brands and a film studio, focusing on Reels and short-form video. Define targeting, budgets, and creative; launch campaigns for films and trailers; report on audience growth and recommend optimizations.
We are seeking a Paid Media Strategist to lead the paid and organic social growth of SUPERCINEMA’s (https://supercinema.film) pre-launch social brand. You will shape high-level strategy across Instagram, TikTok, and other relevant platforms to build a large, engaged audience of cinephiles while advising on creative, targeting, and paid media campaigns.
Responsibilities- Develop audience growth strategies across Instagram, TikTok, and other relevant platforms.
- Define content themes and positioning for a standout social brand.
- Advise on Reels and short-form video content strategy.
- Recommend community-building and audience engagement approaches.
- Provide high-level paid media recommendations (Meta and other relevant platforms).
- Guide audience targeting, growth opportunities, and performance optimization.
- Translate strategy into actionable insights for the client.
Requirements
- Proven experience growing creator accounts or media brands on Instagram, TikTok, and Meta.
- Strong understanding of Reels, short-form video, and social content strategy.
- Experience with audience targeting, segmentation, and paid media strategy.
- Familiarity with entertainment, film, or creator-focused campaigns is preferred.
- Ability to work independently in a freelance capacity, providing strategic guidance rather than day-to-day execution.
- Excellent communication and presentation skills.
Similar Jobs
AdTech • Marketing Tech
Lead paid and organic social growth for SUPERCINEMA pre-launch. Create audience growth strategies across Instagram, TikTok and other platforms, advise on Reels and short-form content, recommend paid media and targeting, and translate strategy into actionable insights.
Top Skills:
InstagramMeta (Facebook/Instagram Ads)ReelsShort-Form VideoTiktok
Agency • Marketing Tech
Own execution and performance of paid media for enterprise accounts: campaign creation, daily optimizations, reporting, client communication, and cross-channel strategy. Produce insights from analytics (GA, Shopify), leverage AI and Nova, mentor specialists, and improve campaign performance against client KPIs.
Top Skills:
Ai TechnologiesBing AdsDisplay AdvertisingGoogle Ads (Search Engine Marketing)Google AnalyticsGoogle WorkspaceLocal CampaignsMS OfficeNova (Power Digital Platform)Performance MaxShopifyStandard ShoppingYoutube Ads
Marketing Tech
Manage paid social and programmatic display campaigns for 6–8 e-commerce clients across Meta, TikTok, Pinterest, and Reddit. Plan, launch, and optimize campaigns, run A/B tests, manage budgets and pacing, produce reporting and monthly forecasts, present results to clients, and collaborate with creative and media teams to improve cross-channel performance and hit KPIs (ROAS/MER, CAC/LTV).
Top Skills:
Media Planning ToolsMeta AdsPinterest AdsProgrammatic DisplayReddit AdsTiktok Ads
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
