PAID SOCIAL SPECIALIST

Location: Hybrid (Minneapolis preferred) / Remote-flex

Challenge the Status Quo.
Come work with Goodbye Vanilla.

We’re a social-first marketing agency built for how attention actually works today. Not decks. Not buzzwords. Not bloated process. Real social, built to perform in-market.

We partner with brands that expect more than “pretty” content or safe media plans. Our work lives in feeds, moves fast, and is judged by results. If it doesn’t earn attention or drive impact, it doesn’t ship.

We were early to platforms others are still figuring out—and we’re not slowing down. Creators, performance media, and social-native thinking aren’t side projects here. They’re the core.

Now we’re looking for people who want real ownership, real responsibility, and the chance to build something modern—alongside a team that cares deeply about the work and the outcome.

The Paid Social Specialist is a key execution role responsible for leading the development, activation, and optimization of paid social marketing campaigns across major platforms. This role is ideal for someone who thrives in the day-to-day of paid media execution, loves performance optimization, and brings strong creative instincts to campaign management.

You’ll work across an ever-changing social landscape, partnering with internal teams and clients to deliver campaigns that are strategically sound, creatively strong, and performance-driven.

WHAT YOU’LL DO

You’ll thrive in this role if:

• You excel at leading the development of paid social marketing strategies

• You enjoy managing and monitoring day-to-day campaign performance

• You’re energized by executing paid media tactics, optimizing campaigns, managing budgets, analyzing data, and making real-time recommendations

• You have a strong eye for creative quality and attention to detail

• You value teamwork and bring a self-motivated, accountable work ethic

RESPONSIBILITIES

• Contribute to overarching digital objectives and strategies with a paid social lens, incorporating business goals, analytics, testing plans, creative optimization, and measurement

• Develop tactical paid social plans, including targeting and segmentation, messaging and creative approach, platform priorities, testing plans, flighting, and budget requirements

• Partner with internal teams and clients to manage strategies and activation across platforms (Facebook, Instagram, Snapchat, LinkedIn, TikTok, X, Pinterest, Nextdoor, Google Ads / YouTube)

• Conduct measurable A/B tests on ad copy and creative

• Ensure campaigns reach target audiences and are optimized for cost and performance

• Pilot new paid social platforms, beta offerings, and first-to-market features

• Manage day-to-day budgets, pacing, and partner coordination

• Design campaign presentations highlighting results, insights, and opportunities

• Stay on the pulse of platform capabilities and industry innovations

QUALIFICATIONS

• 3+ years of digital marketing experience

• 2+ years of hands-on, execution-based paid social and display experience

• Experience working in an agency, consultancy, or client-side execution role

• Native platform experience across Meta, TikTok, LinkedIn, Pinterest, Snap, X, Nextdoor, Google Ads / YouTube

• Strong time management skills and ability to prioritize multiple initiatives

• Solid understanding of campaign KPIs and performance measurement

• Experience analyzing campaign data and optimizing in real time

• Experience with asset trafficking and quality assurance

• Basic understanding of Facebook Pixel and Google Analytics / tracking code

• Experience managing campaigns to drive leads or direct sales is a strong plus

• Experience with integrated campaigns is a plus

• Prior client communication experience is a plus

Opportunity to expand channel ownership, strategic input, and responsibility over time. Growth is driven by impact, not tenure.

• Competitive base salary, commensurate with experience

• Performance-based bonus opportunity

• Health benefits, PTO, flexible work environment
  

Send your resume and a short note answering:
What’s one thing most brands still get wrong about paid social?