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The Principal Partner Marketing Manager will lead strategic co-marketing initiatives, develop joint marketing plans, execute integrated campaigns, enable field teams, and collaborate cross-functionally to drive awareness, demand, and revenue growth through partnership with Microsoft.
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We’re looking for a Partner Marketing Manager with 5–7 years of experience to lead and scale high-impact go-to-market strategies across our strategic, channel, and technology partnerships. This role will drive and execute joint campaigns, partner lifecycle engagement, and co-marketing programs designed to generate demand, deepen partner relationships, and grow ActiveCampaign’s ecosystem influence.
You’ll work cross-functionally with sales, partner managers, product marketing, content, growth, and lifecycle teams to deliver integrated, measurable partner programs that elevate our brand and accelerate pipeline through partner-sourced and partner-influenced demand.
What your day to day could consist of:
- Lead joint marketing campaigns from planning to execution with top-tier channel, agency, and technology partners—driving awareness, demand, and revenue outcomes
- Develop scalable campaign frameworks and toolkits that partner managers can activate across the partner lifecycle
- Own co-marketing programs and planning rhythms across partner segments, aligning with go-to-market, product, and content priorities
- Create strategic content and assets including webinars, case studies, product launches, landing pages, and campaigns tailored to specific partner motions
- Collaborate on strategic launches for new integrations, partner solutions, or programs—owning the marketing strategy across channels
- Drive partner enablement efforts with marketing resources and co-branded sales materials to support partner onboarding and sales acceleration
- Report on campaign performance, influence on pipeline, and ROI across partner types and marketing channels
- Act as a strategic advisor to partner managers, helping prioritize partner initiatives and support partner satisfaction and success
- Ensure marketing alignment across partner and corporate brand, voice, and messaging
What is needed:
- 5–7 years of experience in partner marketing, channel marketing, or strategic B2B marketing
- Proven success building and executing co-marketing programs that drive demand and partner engagement
- Experience developing scalable frameworks for partner marketing execution (e.g. campaign kits, event playbooks, lifecycle communications)
- Strong cross-functional collaboration and stakeholder management skills
- Ability to independently manage complex projects across multiple teams and timelines
- Excellent communication, writing, and presentation skills with a strategic mindset
- Comfortable working in a fast-moving, high-growth environment with multiple partner types and priorities
- Experience with B2B, SaaS,and integrated technology ecosystems
ActiveCampaign Chicago, Illinois, USA Office
Located in the heart of the Loop overlooking State Street, with views of the lake and Millennium Park with easy access to the Metra & CTA stations.
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
