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About Injective Labs
Injective Labs is trailblazing a new dawn for Web3 enabled finance. We are the core contributors to Injective, one of the fastest growing blockchains in the industry. Injective provides an interoperable smart contracts platform that is optimized for building decentralized finance applications. Interoperability is at the core of Injective, which is natively integrated with chains such as Ethereum, Cosmos and Solana. Developers can rapidly launch premier financial applications suited for mass adoption using Injective’s infrastructure and specialized DeFi primitives such as the world’s first fully on-chain order book.Our team has decades of experience spearheading the largest financial institutions and tech organizations. Injective is incubated by Binance and is backed by leading firms such as Jump Crypto, Pantera and Mark Cuban.
About the role
As the Product Marketing, you will be responsible for developing and executing Go-To-Market strategies for our products. You’ll be part of our Marketing Team, working closely with Product and Business Development teams to craft compelling narratives to promote our cutting-edge blockchain products.
Key Responsibilities:
- Develop and execute marketing strategies for our products, making them appeal to technical experts and general audiences.
- Work closely with the Product team to understand and identify the value preposition of the product.
- Conduct market research to position our products effectively, working closely with Product, and Business Development teams.
- Define clear positioning, create compelling storytelling, and lead the product launches.
- Develop and oversee Go-to-Market campaign plans.
- Translate technical concepts into engaging content across marketing surfaces.
- Analyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning.
- Engage with developers and crypto communities to build awareness and drive product adoption.
- Stay up-to-date with industry trends, best practices, and emerging technologies.
Who you are:
- 1-3 years of experience in Product Marketing
- Experience in the crypto space with a deep understanding of crypto culture, trends, and user behavior.
- Experience launching, positioning, and scaling products from 0 to 1 and beyond.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Experience in creating and executing GTM strategies.
- Creative thinker with a strategic mindset, capable of developing innovative marketing strategies aligned with technical product features.
- Ability to measure and analyze campaign performance, user engagement, and adoption metrics to optimize strategies.
- Ability to translate technical concepts to technical and non-technical audiences.
- Ability to work collaboratively with cross-functional teams in a fast-paced environment.
Why work with us?
- Competitive salary and INJ token award
- Remote-friendly work environment with flexible hours.
- Unlimited PTO
- Opportunity to work on cutting-edge blockchain technology in the finance industry.
- Collaborative team culture with opportunities for professional growth and development.
- Global team meet ups.
As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
