Product Marketing Manager

Who is Nexxen?
Flexible advertising, unified by data. Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core.

Why join the Nexxen team?
With a global footprint, you can be part of a team that is transforming advertising through our creative, flexible and unified solutions. Employees hustle, commit and dedicate themselves to pillars that make up the Nexxen Way – the 3Cs - Customer Centric, Curious Mindset, Collaborative with No Ego.

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What You’ll Do:

Nexxen is seeking a Product Marketing Manager to help drive go-to-market strategies for our growing suite of programmatic advertising solutions. Reporting to the Senior Director of Product Marketing, this person will be responsible for driving Product Marketing related activities across Nexxen’s unified platform including crafting differentiated positioning and messaging and bringing new products, partners and features to market, creating marketing collateral and GTM enablement. This candidate will display the ability to respond quickly to changing business needs, priorities, and timelines. Must communicate clearly, concisely, and consistently. This role will be based in the New York office. Our team follows a hybrid schedule working in-office three days a week and remotely for the rest.

Each day can be different here at Nexxen, but some of the things you can expect to be doing daily are.

• Manage the go-to-market strategy for product launches across Nexxen’s unified technology platform including product positioning, messaging, differentiators, packaging, competitive research and pricing.

• Drive connection between new products and partners and our Nexxen activation platforms (DSP or SSP) to ensure customer requirements and use cases are met.

• Spearhead the beta test process with Product (if relevant), internal users, and clients.

• Drive internal and external collateral development, training, customer communication and external messaging.

• Collaborate with cross-functional team members including Design, Product, Sales, Ops and Marketing to garner alignment and deliver successful product launches.

• Be a subject matter expert. Provide sales support for RFPs/RFIs, respond to questions about products/solutions, client meetings, and thought leadership.

• Measure post product launch adoption and success.

What Will I Bring?

• BA/BS in Business, Marketing or equivalent training or experience

• 3 years in media, marketing or digital advertising

• 2+ years of experience in a Product and/or Marketing role in a start-up, media, tech, or advertising environment

• 1+ years of experience working in Ad Tech, with a DSP/SSP or at an ad agency with a video focus (digital/linear TV/CTV) is a plus

• Ability to translate complex capabilities and ever-evolving ecosystems into clear, differentiated offerings

• Strong written, oral and presentation skills, including (but not limited to): trainings, RFI’s, RFP’s, development and delivery of presentations (and other sales materials) and client communications

• Effective project management with global, cross-functional groups and stakeholders including senior-level executives

• Passion for innovation and solid understanding of advertising technologies, products, and business trends

• Able to quickly respond to changing business needs, priorities and timelines

• Curious, analytical, and data-driven

• Structured and strategic thinker

• Great focus and attention to detail

• Ability to multi-task efficiently

In support of pay transparency and equity, the minimum and maximum full-time annual base salary for this role is $100,000 - $125,000 the time of posting, with the potential of an incentive or bonusWhile this is our reasonable expectation this is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location. We offer a variety of benefits, including medical, dental, vision, disability insurance, 401(k), EAP, parental leave, unlimited vacation, and company-paid holidays. The specific programs and options available will vary depending on the state, start date, and employment type. Our Talent Acquisition team will be happy to answer any questions you may have.

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