Sales Enablement Lead

About Empathy

Empathy is transforming the way families navigate life’s most difficult times - from the loss of a loved one to other major life transitions. By combining technology with compassionate human care, we bring clarity, comfort, and peace of mind when it matters most.

We partner with leading employers, insurers, and financial institutions to deliver meaningful, human-centric support at scale. Today, Empathy supports over 50 million people across the US, Canada, and the UK.

Backed by top-tier investors including General Catalyst, Index Ventures, Adams Street, Aleph and Entreé Capital. We've raised over $160 million to date, including a $72 million Series C, to expand our impact and scale our mission worldwide.

We’re looking for a hands-on, execution-focused Sales Enablement Lead to help elevate our sales team into a high-performing, modern revenue engine.

This is not a “strategy-only” role. This is for a builder - someone who rolls up their sleeves, implements quickly, and directly improves how our team sells every day.

You will play a critical role in:

• Equipping reps with cutting-edge tools
• Driving adoption of best-in-class sales methodologies
• Creating clarity and structure in how we sell

What You’ll Own:

Tool Mastery & Force Multiplication

• Drive adoption and usage of advanced sales tools (e.g., Salesloft, Clay, AI prospecting tools, data platforms)
• Identify and implement new tools that materially improve rep productivity and pipeline generation
• Train the team to use tools not just correctly—but strategically and effectively
• Partner with RevOps to ensure tools are integrated, measured, and optimize

Sales Excellence & Methodology

• Ensure the team is trained on best-in-class enterprise sales methodologies (e.g., MEDDPICC, POV-driven selling, structured deal qualification)
• Either directly deliver training or bring in external experts where needed
• Translate methodology into practical, day-to-day behaviors (not theory)
• Reinforce best practices through ongoing coaching, sessions, and deal support

Prospecting Excellence

• Build and operationalize best practices for outbound and pipeline generation
• Design playbooks for: Account research, multi-threading, sequencing & outreach, new vertical penetration
• Partner with sales leadership to embed prospecting as a daily discipline

Sales Content & Knowledge Management

• Partner with Product Marketing to build a single source of truth for all sales materials
• Organize and maintain: decks, one-pagers, case studies, talk tracks and ensure content is up-to-date, easy to find, and clearly mapped to use cases and buyer persona

Enablement Impact & Execution

• Measure the effectiveness of enablement initiatives (tool adoption, performance lift, pipeline impact)
• Continuously identify gaps and act quickly to address them
• Work closely with RevOps and Sales Leadership to align on priorities

Who You Are

• 3–6+ years in Sales Enablement, Sales, or a related GTM role
• Highly hands-on—you execute, not just plan
• Strong understanding of modern sales tools and workflows
• Familiar with enterprise sales methodologies (MEDDPICC or similar)
• Excellent communicator—you simplify complex ideas into actionable steps
• Resourceful and proactive—you don’t wait for direction to fix things
• Comfortable operating in a fast-paced, high-growth environment

What “Great” Looks Like in This Role

• Reps adopt new tools quickly and use them effectively
• Sales conversations become more structured and higher quality
• Pipeline generation improves measurably
• Sales materials are clean, centralized, and actually used
• Enablement becomes a true force multiplier for the sales team

More Info 

The salary for this position is approximately $160,000-$175,000 base salary with annual variable based on goal attainment, plus equity and full benefits package. The exact compensation is decided based on many factors, including but not limited to: skills, qualifications, and geographic location.

To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team