Senior Associate, Analytics

Below is the Job Description for Senior Analyst, Analytics. Please copy below and add this to your Jobvite Requisition:
About WPP Media
 
About EssenceMediacom: A Leading WPP Media Brand
This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world’s best brands through data-driven media and creative strategies.
Role Summary & Impact
The Senior Analyst is expected to demonstrate the following skills/experience: hands-on skills in data management and data visualization, quantitative data analysis, problem solving, statistical modeling, and the ability to develop/analyze business cases. Strong ability to design, customize and maintain platforms for contract management, business intelligence and user access. Excellent oral and written communication skills, client focus and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction.

• Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules.
• Deliver projects independently, but proactively communicates project progress, issues and deliverables to Manager and Director.
• Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time.
• Conduct client calls and bring in extended team members when necessary.
• Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of client’s business objectives.
• Develop creative and media strategies in collaboration with other departments.
• Develop measurement plans and reports that are relevant to the client’s business and their creative/media testing.
• Research industry trends and facts sharing expertise to team.
• Understand budget allocation process for media and fees across media platforms.

Skills and Experience

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience
• 2 - 4 years relevant media work experience; digital media experience required
• Strong analytical abilities and quantitative skills
• Advanced Excel skills including pivot tables, VLOOKUP, building charts and graphs, etc.
• Experience with Google Analytics, Adobe Analytics, and other web analytics tools
• Knowledge of ad server technology – mainly Google Campaign Manager
• Python, R, and SQL experience a plus
• Experience with Tableau and PowerBI is helpful
• Knowledge of media industry research tools like MRI, Nielsen Net Ratings, Ad Relevance, Pathmatics, and Forrester
• Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP) and Quantitative business measures
• Must be able to lead day to day activity on large analytical projects
• Demonstrated critical thinking and problem-solving abilities
• Program Experience: SQL, Excel, Data visualization tool

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
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