The Senior Business Systems Analyst - Marketing Technology bridges business processes with technical execution, translating business requirements into functional specifications while collaborating with product management and engineering teams.
Position Overview
The base salary range for this position is $130,000 – $180,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.
We are seeking a Senior Business Systems Analyst – Marketing Technology to support enterprise marketing systems and engineering delivery across a complex, multi-platform ecosystem. This role operates as a senior individual contributor, bridging business processes, product strategy, and technical execution.
You will partner closely with Product Management, Engineering, and business stakeholders to translate business objectives into implementation-ready requirements, ensuring alignment between functional needs, platform capabilities, and delivery outcomes.
This position is ideal for a technically strong analyst—often an engineer-turned-analyst—who thrives in enterprise environments and can drive clarity, structure, and execution across ambiguous and cross-functional initiatives.
Key ResponsibilitiesBusiness Analysis & Requirements Management- Partner with Product Management and business stakeholders to understand business goals, process needs, and functional requirements across the marketing ecosystem.
- Translate business requirements into clear functional requirements, user stories, process flows, acceptance criteria, and other artifacts that engineering teams can build against.
- Analyze requirements for completeness, feasibility, downstream impacts, and alignment with existing platform capabilities and architecture standards.
- Document decisions, assumptions, dependencies, and requirement changes clearly to support delivery quality and long-term maintainability.
- Support solution discovery and solution design for cross-system initiatives spanning CRM, marketing automation, integrations, and related data flows.
- Work closely with architects and engineers to clarify system behavior, define dependencies, and resolve functional and technical ambiguities during design and delivery.
- Support platform configuration definition and ensure that delivered solutions align with intended business outcomes.
- Contribute to backlog refinement and release planning in partnership with Product Management and engineering teams.
- Facilitate working sessions with cross-functional teams including Product, Engineering, QA, and business stakeholders.
- Act as a strong senior analyst within the team by improving requirement quality, bringing structure to ambiguous asks, and helping drive consistent execution.
- Strong experience supporting enterprise marketing and CRM ecosystems, including hands-on work with platforms such as Dynamics 365, Salesforce, and Marketo.
- Familiarity with integrations, data flows, lead management, and intake processes across marketing systems.
- Strong technical aptitude, including understanding of integrations, data flows, dependencies, and solution tradeoffs.
- Ability to create implementation-ready documentation such as user stories, process maps, functional designs, and acceptance criteria.
- Demonstrated ability to bridge business context and technical implementation details with minimal supervision.
- 8+ years of experience as a Business Systems Analyst, Business Analyst, Solution Analyst, or similar techno-functional role in a large enterprise environment.
- Experience working directly with engineering teams, architects, and product managers in an Agile delivery model.
- Strong communication and stakeholder-management skills, including the ability to ask the right questions and challenge unclear requirements constructively.
- Experience in B2B marketing processes such as lead management, routing, lifecycle management, and marketing-to-CRM alignment.
- Experience supporting platform transformation or migration programs, including transition from legacy systems to target-state platforms.
- Familiarity with Workfront or similar intake and work-management platforms.
- Exposure to Adobe Experience Platform (AEP), customer data platform concepts, or adjacent customer-data capabilities.
- Prior experience in engineering, development, QA, or another technically grounded role before moving into analysis.
- Bachelor’s degree in Computer Science, Information Systems, Business, or a related field, or equivalent practical experience.
The base salary range for this position is $130,000 – $180,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.
Similar Jobs
Information Technology
Monitors managed-services technologies, provides tier-1 customer and help-desk support, investigates incidents, documents issues, escalates problems, analyzes operational data, and improves support processes. The role requires collaboration with customers, suppliers, engineers, and internal teams while meeting service-level and security requirements. Work occurs within a 24/7 operation and includes overnight shifts, weekends, holidays, and possible overtime.
Top Skills:
AutomateHeatMS OfficeNimsoft Unified ManagementRemedySciencelogicService Desk ExpressServicenow
Information Technology
Develop and execute territory sales strategies to identify and expand enterprise business opportunities. Manage opportunity pipelines, forecasts, proposals, RFP/RFI presentations, contract licensing, and customer relationships. Partner with sales and solutions teams, mentor sales personnel, differentiate software offerings, support pricing and configuration, and conduct training to increase bookings. The role requires technology sales experience, market knowledge, strong negotiation and communication skills, and travel up to 25%.
Top Skills:
AIForecasting ToolsIt Asset Management (Itam)Software Solutions
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
Supports the General Counsel, Legal Leadership Team, CFO, and CEO’s Executive Assistant while managing Board of Directors logistics. Responsibilities include complex calendar and travel coordination, executive meetings, offsites, events, venues, hotels, vendors, contracts, budgets, virtual meeting arrangements, and confidential information. The role requires proactive problem-solving, strong relationships, process improvement, and regular in-office presence in Boston, with occasional evening or weekend support.
Top Skills:
Microsoft 365Outlook
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
