Senior Director, Economic Insights

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU) as of March 31, 2026, across more than 180 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About the Job

Life360 sits on one of the most unique behavioral datasets in consumer tech — real-time location, family dynamics, driving patterns, etc., but translating that into earned media and commercial insight requires someone who understands both the economic signals and the data infrastructure limitations. The Sr. Director, Economic Insights is the person who construes Life360's first-party data and business metrics into narratives that resonate primarily with external audiences. This role will report to the VP of Communications to focus on delivering data-led stories. You will also partner closely with the Data Science and Analytics team.

This isn't a cookie-cutter role. We’re looking for a left and right brain person who can identify and tell data-led stories publicly. Together with the communication team, we will position Life360 as the #1 brand for making everyday family life better, fostering awareness, building reputation, and increasing engagement among families and stakeholders (including employees) worldwide. Your curious mindset will uncover insights and trends from millions of data points. You will turn these insights into narratives that shape how the world understands families. Life360's data storytelling capability is early-stage. You'll be working with a time series that's shorter than ideal for seasonal analysis, and you'll also be navigating compute constraints for geographic aggregations. The upside is that the underlying dataset is genuinely differentiated, and you'll be developing the methodology rather than inheriting someone else's.
The US-based salary range for this position is $215,000 - $315,000 We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Create thought-leading economic research and analysis leveraging Life360 data and external datasets to surface new insights about families and the business
• Write benchmark reports and publish insights
• Serve as Life360's public spokesperson on family behavior and consumer mobility trends, engaging media and speaking at industry events in partnership with Comms
• Build repeatable seasonal adjustment frameworks for retail/food service visit trends; own caveating methodology when data history is less than 3 years
• Develop a pipeline of data PR narratives (brand-specific and category-level) for economic/consumer/financial press
• Identify where Life360's first-party data creates a differentiated narrative angle
• Collaborate and work with Product, Engineering, Ads and the Data & Analytics team to align on what data infrastructure investments unlock the best storytelling ROI.
• Build relationships with internal and external subject‑matter experts, data scientists, and customers to surface exclusive insights and anecdotes
• Maintain newsroom‑grade standards of accuracy, ethics, and sourcing

What We’re Looking For

• Masters degree in Economics, Statistics, Demography and Quantitative Social Science, or related quantitative field (PhD preferred but not required if experience is strong)
• 10+ years of applied economics work — ideally in consumer behavior, location data, or retail/mobility analytics
• Demonstrated experience publishing data-driven narratives for non-academic audiences (media, investors, policy makers)
• Being scrappy. Working knowledge of seasonal adjustment techniques (X-13, STL, or equivalent) and an honest awareness of when you can't seasonally adjust cleanly
• Operate with incomplete or short time series — knows how to caveat, not just how to model
• Use AI to multiply your impact. You'll use coding agents and automated analysis daily, and help shape what our AI-native analytics stack looks like, contributing to how we move from reactive to proactive to autonomous.
• Comfortable being the quoted expert — whether that's a journalist on deadline, a podcast, or a conference stage
• Prior work at a data PR-forward org (think Ramp, Square, CB Insights, Apartment List, Zillow Economics), who've experienced what a successful data media program actually looks like operationally, or background in family/household economic research
• Familiarity with mobility or location data, specifically understands panel bias, dwell time definitions, and place matching challenges
• Exceptional written and communication skills

Bonus

• Experience with driving behavior datasets
• Fluency to write and understand SQL and know how to optimize performance (know why the query takes 20 hours)
• Prior experience setting up a data storytelling function from scratch (this is largely a build, not a maintain)

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental wellbeing
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

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