Senior Growth Engineer & CRO Architect

Company: Braven Agency

Position Type: Milestone-Based Project Contract (Potential for Long-Term Core Placement)

Project Budget: $2,000 – $4,000 per milestone / $60,000 – $80,000 annualized equivalent for full-scale implementation.

Platform Stack: WordPress Core, Elementor Pro, Google Tag Manager, GA4, Custom API Integrations.

1. Executive Summary & Strategic Objective

Braven Agency is seeking a high-horsepower Senior Growth Engineer & CRO Architect to transform our high-traffic web platform into an automated, high-converting lead generation machine. You will be responsible for re-architecting our tracking framework, engineering complex multi-step conversion funnels, and building a custom, gated dynamic video repository from scratch. The ideal candidate does not just write code; they understand the structural intersection of programmatic logic, clean data tracking, and behavioral conversion psychology.

2. Core Deliverables & Platform Stack Matrix

The selected contractor will execute the technical implementation across four primary architectural pillars:

1. Data Tracking & Analytics

Complete overhaul of the tracking perimeter. Eliminate data blind spots across all high-traffic landing pages.

Deep integration of Google Tag Manager (GTM) and GA4. Setup custom click events, scroll depth tracking, form submissions, and video engagement telemetry.

2. High-Converting Funnels

Build programmatic, lightning-fast landing and lead capture architectures.

Design conversion-optimized UX layouts within or seamlessly integrated with the existing WordPress/Elementor stack. Prioritize mobile asset speed.

3. Categorized Video Infrastructure

Re-engineer the current video repository into a highly structured, searchable educational matrix.

Build a dynamic video library segmented cleanly by Track (Digital Marketing, Social Media, AI) and Proficiency Level (Beginner, Intermediate, Advanced).

4. Gated Utility Mechanics

Implement interactive lead-capture walls to turn passive viewers into qualified business leads.

Create custom conditional logic hooks. Video playback triggers a gate requiring user credentials to instantly generate a customized learning syllabus or worksheet on the fly.

3. Required Technical Competencies & Architectural Skill Set

• Advanced Full-Stack Engineering: Deep fluency in PHP, JavaScript (ES6+), custom WordPress database structures, and Custom Post Types (CPTs) / Advanced Custom Fields (ACF Pro).
• Data Layer Mastery: Expert-level execution in Google Tag Manager data layers, server-side tagging, and GA4 event parameters to ensure absolute data tracking integrity.
• Conversion Rate Optimization (CRO): Proven track record of designing high-converting user flows, low-friction forms, and psychological layout funnels.
• Elementor Optimization: Ability to run advanced optimization protocols on Elementor Pro to maintain Google PageSpeed Insights scores above 90 (Mobile and Desktop), completely eliminating standard WordPress bloat.
• API & Automation Plumbing: Experience connecting frontend web forms to backend ecosystems (CRM, automated email workflows, or custom document-generation scripts via Webhooks and Zapier).

4. Strict Structural Elimination Protocols

Candidates will be aggressively vetted and filtered out using a non-negotiable three-tier screening system:

1. The Portfolio Test: Candidates must demonstrate live, operational examples of high-traffic sites where they personally engineered the database structures or data tracking layers—not just aesthetic design portfolios.
2. The Speed Test: Candidates must explain exactly how they will build a multi-tiered video repository inside WordPress without tanking the page load speed. If their baseline answer is "install more plugins," they are immediately disqualified.
3. The Data Test: Candidates must demonstrate a deep understanding of standard GTM triggers and how to cleanly push dynamic data parameters from a custom video player into GA4 pipelines.

5. Architectural Strategy Note

To preserve optimal performance, the core video library database logic must be built using custom PHP within WordPress (Custom Post Types), bypassing Elementor for the deep archive structure. This ensures an enterprise-level web app layout while retaining standard CMS accessibility for day-to-day front-end marketing pages.