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American House

Senior Living Advisor - Independent Living

Posted 10 Days Ago
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In-Office
Holland, MI
Senior level
In-Office
Holland, MI
Senior level
Manages sales leads for an independent living community by responding to inquiries, conducting tours, nurturing prospects, documenting activity in CRM systems, and converting qualified leads into move-ins. Supports outreach, events, marketing initiatives, community reputation, resident and family satisfaction, reporting, appointments, and move-in coordination. Collaborates with operational teams and serves as a trusted resource for older adults and their families.
The summary above was generated by AI
 Sales & Lead Management
  • Respond promptly to inquiries from prospective residents, families, and referral sources.
  • Conduct community tours that highlight the benefits, amenities, services, and lifestyle offered at American House Holland.
  • Build meaningful relationships with prospects and maintain ongoing communication throughout the decision-making process.
  • Follow established sales processes and utilize CRM systems to document activities, manage leads, and track follow-up.
  • Assist in converting qualified leads into move-ins while supporting community occupancy goals.
  • Prepare and distribute marketing materials, pricing information, and residency agreements as needed.
  • Coordinate move-in activities to ensure a seamless transition for new residents.
Community Outreach & Marketing
  • Support outreach efforts with local businesses, healthcare partners, senior organizations, and referral sources.
  • Participate in community events, open houses, educational seminars, and networking opportunities.
  • Assist with social media content, resident success stories, and community marketing initiatives.
  • Help maintain a positive reputation and strong community presence within the local market.
Customer Experience
  • Deliver exceptional customer service to prospective residents, current residents, and family members.
  • Serve as a trusted resource by understanding individual needs and helping identify appropriate living solutions.
  • Collaborate with operations, dining, life enrichment, and maintenance teams to ensure a positive resident experience.
  • Support resident and family satisfaction initiatives.
Administrative Responsibilities
  • Maintain accurate prospect records and sales reports.
  • Assist with occupancy, marketing, and move-in reporting.
  • Coordinate appointments, tours, and follow-up communications.
  • Support the Executive Director and Community Relations team with administrative projects and special events.
Qualifications
  • Bachelor's degree preferred or equivalent experience.
  • Minimum one to three years of experience in sales, hospitality, senior living, healthcare, customer service, leasing, or a related field.
  • Excellent interpersonal, communication, and presentation skills.
  • Strong organizational and time-management abilities.
  • Ability to build trust and establish meaningful relationships with older adults and their families.
  • Experience with CRM systems and Microsoft Office applications preferred.
  • Self-motivated, goal-oriented, and comfortable working in a fast-paced environment.
  • Valid driver's license and reliable transportation.
What Makes You Successful

You are:

  • Passionate about serving seniors.
  • Warm, engaging, and relationship-focused.
  • Comfortable speaking with families during emotional decision-making processes.
  • Organized and detail-oriented.
  • Motivated by helping people while contributing to occupancy and community growth.
Company Overview

Founded in 1979, American House Senior Living Communities’ vision is to provide high-quality housing for senior at a price affordable for retirees and their families. That vision of excellence has endured for nearly 40 years and expanded to serve residents at a number of senior housing communities. Our mission is to enrich the lives of those we serve, providing an environment that fosters meaningful relationships. Our vision is to be an innovative senior housing company that created sustainable excellence and stakeholder value, with an unparalleled commitment to passionate care provided by compassionate people.

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