Point B
Senior Manager, Payer - Growth, Product & AI-Enabled Go-To-Market Transformation
JOB SUMMARY:
Point B is seeking a Senior Strategy Manager to help clients design and execute enterprise growth strategies spanning Product, Service, Marketing, and Sales functions. This role focuses on defining business strategies – enterprise, growth, product/service, and go-to-market. This role is scoped primarily to work within the healthcare Payer industry, bringing foundational understanding of Payer-specific challenges, opportunities and business context.
You will work with senior executives to define/refine business strategies, create business cases to drive decision making, and translate those strategies into actionable transformation roadmaps across the Payer member/customer/employer group lifecycle and/or value streams. This is a business strategy and transformation role, emphasizing growth architecture, product and service strategy, and organizational capability design rather than technical implementation.
As a Strategy Senior Manager, you are responsible for developing others in this area of expertise, directly delivering alongside clients, contributing to growth of a portfolio book of business through thought leadership, solution architecture and driving new sales and relationships.
RESPONSIBILITIES:
- Shape enterprise strategy by identifying growth opportunities, setting strategic priorities, and aligning investments to deliver long-term value.
- Guide organizations in weighing enterprise strategies to progress their vision and goals; develop business cases to drive investment decisions
- Define product and service portfolio strategies aligned to enterprise growth objectives.
- Support product-market fit analysis, pricing and monetization strategy, and value proposition development.
- Shape service offerings and commercialization strategies that improve customer acquisition and retention and position in the marketplace and enable a sustainable growth plan for the enterprise.
- Develop integrated GTM strategies across demand generation, partner ecosystems, sales motions, and customer lifecycle management.
- Define segmentation, targeting, positioning, and messaging strategies supported by data-driven insights.
- Translate growth strategies into executable roadmaps with measurable KPIs.
- Evaluate enterprise capabilities and architect operating models that align people, processes, and technology to accelerate growth.
- Benchmark organizational capabilities, competitive differentiators, and define future-state operating models.
- Identify capability gaps and develop phased transformation strategies to achieve growth strategies.
- Collaborates with Industry and Service Line leadership to evaluate opportunities, sell, and deliver innovative results for new and existing clients.
- Develops thought leadership, client insight articles and represents Point B by presenting at client facing forums and conferences.
- Develops and maintains network at the executive level within healthcare, Payer
- Direct role in business development, supporting generation of new sales and solution architecture in the business strategy and transformation domain
- Growth and go-to-market strategy development
- Product and service strategy
- AI-enabled transformation and capability modeling
- Executive facilitation and storytelling
- Business development
Strategy Development
Capability Assessment & Operating Model Design
Business Development
REQUIRED QUALIFICATIONS:
- 10+ years of experience in strategy consulting, such as growth, product and/or GTM strategy / transformation.
- Experience delivering strategy work in healthcare and/or health insurance/Payer
- Demonstrated experience advising senior stakeholders on growth strategy, product/service strategy, or go-to-market transformation initiatives.
- Proven ability to conduct capability assessments, operating model design, or maturity benchmarking
- Strong business-side understanding of:
Product and service strategy
CRM and customer lifecycle strategy
Lead management and demand generation
AI-enabled business transformation (use-case definition and strategic adoption) - Exceptional executive communication, structured problem solving, and consulting storytelling skills
DESIRED QUALIFICATIONS:
- MBA or MSc in Business, Strategy, Marketing, Management, or a related discipline.
- Experience in a high-performing strategy consulting environment or an equivalent corporate strategy function within a Fortune 500 or scaled mid-market organization.
- Ability to architect strategy engagements, develop a portfolio of work and cultivate executive relationships.
- Experience designing or supporting Lead-to-Cash (L2C), Demand-to-Revenue, Product-Led Growth, or AI-enabled GTM initiatives.
- Familiarity with enterprise transformation frameworks (e.g., CVM, ADKAR, Fit-for-Growth, or similar methodologies).
- Experience facilitating executive workshops and building board-level strategy narratives.
- Trained/Certified in relevant areas of expertise, such as MarTech/CRM and/or Consulting Communication & Product Strategy, Digital and AI Strategy, and/or Consulting/Business Agility.
Point B Chicago, Illinois, USA Office
230 W Monroe St, Chicago, IL, United States, 60606
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