Senior Manager of Social & Influencer Strategy, Digital, Ruder Finn

Ruder Finn is seeking an experienced Senior Manager of Social & Influencer Strategy to join our growing Digital practice. In this role, the Senior Manager will be responsible for developing comprehensive strategies focused on issues and policy leveraging online strategies to promote awareness, influence public opinion, and drive engagement around social, political, or legislative matters. This Senior Manager will also be responsible for building and guiding social strategies, leading campaign content creation, and overseeing the execution of strategic digital initiatives across diverse industries. The ideal candidate will possess a strong digital skill set and expertise in driving public affairs, crisis communications, and reputation management across various social platforms.

This position is well-suited for a digital forward communications professional who excels in high-pressure environments, values public service, and demonstrates a passion for managing dynamic issues with precision and strategic clarity.

As a Senior Manager, you will have direct contact with clients, partners, and other practice groups across the country and globally. This role will allow for growth, giving you the opportunity to submerge your creativity and skills into key areas.

Key Responsibilities 

• Strategically plan and manage social media platforms with a focus on crisis communication, integrating both paid and organic tactics supported by data-driven insights for public affairs and high-stakes issues

• Lead content innovation and strategy, ensuring alignment between crisis communications and social media integration while exploring new opportunities in digital tools and technologies

• Serve as a key contact for clients, acting as strategic support for crisis communication and reputation management initiatives, and addressing client concerns with thoughtful, timely solutions

• Support in the operational performance of accounts, ensuring high-quality deliverables, adherence to deadlines, and budget optimization

• Deliver superior client service by aligning digital objectives with senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders

• Mentor and develop junior team members, fostering expertise in digital crisis communication, reputation management, and cutting-edge campaign strategies

• Collaborate with cross-functional teams to ensure cohesive execution across all digital channels and platforms

• Review and analyze campaign performance reports to provide actionable insights for enhancement of client reputation and strategic improvements

• Partner with external vendors to strengthen the delivery of high-impact crisis communication strategies and digital reputation management

Qualifications 

• A minimum of 4+ years working in the digital space with experience in public affairs. 

• Bachelor’s degree in communications, public relations, marketing, or a related field preferred 

• A strong passion for digital and social media marketing, coupled with the ability to leverage emerging industry trends to effectively coordinate digital campaigns

• Expertise in paid media and organic strategy, as well as the execution of social listening, marketing, data analysis, and insights reporting

• Strong organizational skills with the ability to work across multiple high‐profile and high‐budget programs in a fast‐paced, consistently changing environment 

• Ability to multitask and operate with flexibility in a fast‐paced environment to meet tight deadlines Proven experience managing and coaching a team

• Proficiency in Spanish, both spoken and written, is highly desirable

Benefits & More 

• As a Senior Manager, you will receive a base salary and will have eligibility for an annual discretionary bonus

• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan 

• Monthly allowance for cell phone, office equipment, etc. 

• Generous PTO policy with paid maternity/paternity leave 

• Transit benefits 

• Professional learning and development opportunities 

The anticipated salary range for this position, at the time of posting, is $75,000 – $100,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company.

Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.