Senior Marketing Technology & Automation Specialist

Senior Marketing Technology & Automation Specialist

Company:

The Boeing Company

Join our high-performing team at Boeing Global Services as a Senior Marketing Technology & Automation Specialist. A critical player in transforming how we scale and execute marketing campaigns globally. In this role, you will drive digital innovation by optimizing operational processes, enhancing automation strategies, and integrating AI-powered solutions to create more intelligent, personalized, and efficient customer experiences.

You will partner closely with cross-functional teams to leverage our robust marketing technology stack—including Salesforce, 6sense, Adobe, iCapture, and more—to enable smarter segmentation, lead management, and revenue attribution. If you thrive at the intersection of data, technology, and growth marketing, this is a unique opportunity to make an impact.

Key Responsibilities:

• Lead the development and execution of full-funnel digital marketing campaigns—from list segmentation and workflow design to tracking, tagging, and performance reporting.
• Leverage AI and machine learning capabilities within platforms like Salesforce Einstein, Adobe Sensei, and 6sense to improve lead scoring, content personalization, and audience targeting.
• Drive intelligent automation strategies that reduce manual effort and enhance speed to market.
• Own and maintain the marketing database, ensuring clean, actionable data to power campaign execution and reporting.
• Collaborate across Marketing, Sales, and IT partners to align digital infrastructure and AI-driven solutions with strategic growth objectives.
• Explore and pilot emerging AI tools (e.g., generative content assistants, predictive analytics, chatbot integrations) to elevate campaign performance and customer engagement.
• Champion a culture of operational excellence and continuous improvement through process optimization and technology innovation.

Basic Qualifications (Required Skills/Experience):

• 7+ years of experience in B2B marketing and demand generation, preferably in manufacturing or aftermarket services, with a strong track record of driving measurable results.
• Deep understanding of lead management processes (nurturing, scoring, progression, routing) and sales enablement workflows.
• Experience designing and managing complex, multi-channel campaigns with strong emphasis on data-driven optimization.
• Proficiency with marketing performance analysis, attribution modeling, and operational reporting.
• Ability to lead cross-functional initiatives with strategic thinking and hands-on execution.
• Exceptional communication and collaboration skills, with experience influencing stakeholders at multiple levels.

Preferred Qualifications (Desired Skills/Experience):

• Expertise in Salesforce, 6sense (or similar), Adobe, and iCapture.
• Familiarity with AI-powered marketing tools (e.g., Salesforce Einstein, Adobe Sensei, Drift, ChatGPT, or similar).
• Experience applying AI/ML techniques in marketing use cases like dynamic content personalization, predictive segmentation, or revenue forecasting.
• Understanding of account-based marketing (ABM) best practices and marketing technology orchestration strategies.

Drug Free Workplace:

Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies.

Pay & Benefits:

At Boeing, we strive to deliver a Total Rewards package that will attract, engage and retain the top talent.  Elements of the Total Rewards package include competitive base pay and variable compensation opportunities. 

The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work. 

The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.

Pay is based upon candidate experience and qualifications, as well as market and business considerations. 

Summary Pay Range:

Experienced  124,950-169,050

Senior 150,450 – 203,550

Language Requirements:

Not Applicable

Education:

Not Applicable

Relocation:

Relocation assistance is not a negotiable benefit for this position.

Export Control Requirement:

This position must meet export control compliance requirements. To meet export control compliance requirements, a “U.S. Person” as defined by 22 C.F.R. §120.15 is required. “U.S. Person” includes U.S. Citizen, lawful permanent resident, refugee, or asylee.

Safety Sensitive:

This is not a Safety Sensitive Position.

Security Clearance:

This position does not require a Security Clearance.

Visa Sponsorship:

Employer will not sponsor applicants for employment visa status.

Contingent Upon Award Program

This position is not contingent upon program award

Shift:

Shift 1 (United States of America)

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