Senior Product Marketing Manager, Website Lead — Slack

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Slack website is our most visible, enduring expression of what we are and what we stand for. It's where positioning becomes real — where the narrative we build in strategy decks either holds up or falls apart. Right now, it doesn't have a single strategic owner. This role fixes that.
As Senior PMM, Website Lead, you'll own Slack's web presence end-to-end across Slack.com and Salesforce.com/Slack. You'll set the messaging architecture, lead web strategy for Tier 1 launches, and serve as the connective tissue between PMM, SEO, Design, Engineering, Brand, and Demand Gen. This is not an execution role. You own the judgment and governance layer — and you'll use AI-enabled workflows to manage the execution layer beneath you.
What You'll Do

• Own the messaging architecture across the Slack website — defining what we say, how we say it, and ensuring every page reflects approved positioning
• Lead web strategy for Tier 1 product launches: narrative arc, page structure, and content sequencing from announcement through availability
• Make prioritization calls on which pages to refresh, which launches need a web moment, and how to sequence content across the release calendar
• Be the editorial gatekeeper — reviewing copy before it goes live, holding the line on accuracy, tone, and messaging integrity
• Partner with SEO, Design, and Engineering to translate PMM decisions into page-level execution through clear creative briefs and sharp feedback
• Drive performance in a structured cadence with the web and SEO team — connecting messaging decisions to engagement and conversion outcomes
• Build and manage AI-enabled workflows for content auditing, copy drafting, and performance monitoring — you're the manager of those agents, not the one running the tasks manually
• Lead the PMM strategy for Salesforce.com/Slack integration and cross-cloud web merchandising

What You Bring

• 7+ years of product marketing experience at a B2B SaaS company
• A track record of owning positioning and messaging in complex, multi-stakeholder environments — and protecting it
• Experience with web strategy, content architecture, or digital marketing — you understand how messaging maps to page structure, SEO, and conversion
• Strong cross-functional instincts: you move through web, design, engineering, and GTM teams without needing executive air cover to get alignment
• Genuine comfort with AI tools — you see them as an accelerant, you know when to trust the output and when to override it, and you're building workflows, not just prompting
• The ability to make fast, high-quality calls in a live environment — launches don't wait for consensus
• Sharp writing and editorial judgment — you can spot off-message copy at a glance and fix it
• The seniority to push back on vocal stakeholders and hold the line on messaging integrity

Why This Role, Why Now
This isn't a channel specialist role or a pure SEO hire. We're looking for a generalist PMM who can hold the website as a unified surface — someone who makes the calls that determine how Slack shows up in the world and holds a high bar for quality, consistency, and craft.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.