Responsible for day-to-day website management and driving organic growth through SEO and generative search optimization (GEO). Tasks include keyword research, technical SEO audits, Core Web Vitals monitoring, structured data and hreflang implementation, content optimization, backlink monitoring, and coordinating with developers and CRO leads to improve search visibility and site performance.
Department: Marketing
Reports To: Organic Growth Manager
Employment Type: Full-Time
Salary: $75,000-$95,000
About the Role:
As a SEO Specialist, you will play a key role in optimizing and maintaining our IG North America websites while driving organic growth through search engine optimization (SEO) and generative search optimization (GEO). Working alongside our Web & CRO Lead and the broader growth team, you'll implement website updates, conduct keyword and performance analysis, and execute strategic initiatives that improve organic visibility across both traditional and AI-driven search. This is a great opportunity for someone to build foundational expertise in website management and organic growth as part of a collaborative, data-driven organic growth team.
What You'll Do:
- Manage day-to-day operations for IG North America websites, including content updates and organic performance monitoring
- Support the development and execution of a comprehensive SEO and GEO strategy to improve organic visibility, search rankings, and presence in AI-generated search results
- Partner with the Web & CRO Lead to ensure SEO and GEO initiatives align with broader website optimization and conversion goals
- Conduct keyword research and ensure effective, natural keyword integration across web pages and content
- Conduct technical SEO audits covering crawlability, indexability, XML sitemap hygiene, canonical tags, and redirect management, partnering with developers to resolve issues
- Monitor Core Web Vitals and site performance metrics, flagging issues that may impact organic search visibility and user experience
- Support backlink profile monitoring and competitor gap analysis to identify link-building and outreach opportunities
- Implement and maintain structured data (schema markup) and international SEO elements, such as hreflang tags, to strengthen search and AI visibility across regions
- Audit and optimize existing content to improve organic performance, engagement, and alignment with SEO and GEO best practices
- Help establish content guidelines for web writing, including tone, structure, length, and SEO/GEO best practices
- Structure and organize content strategically to support crawlability, topical authority, and citation by generative search engines
- Manage digital asset libraries, ensuring all content is SEO-optimized, ADA-compliant, and properly organized
- Assist with website troubleshooting and coordinate with technical teams to resolve issues quickly
Who You Are:
- Bachelor's degree in marketing, communications, IT, data analytics, computer science, web development, or related field
- 1-3 years of experience in website management, SEO, or digital marketing
- Proficiency with content management systems (Contentstack preferred), HTML, CSS, tag management, and basic web technologies
- Familiarity with keyword research tools, SEO performance metrics, and an interest in GEO/AI search trends
- Exposure to technical SEO concepts (crawling, indexing, site architecture) and tools like Google Search Console a plus
- Understanding of responsive design principles and good user experience
- Strong analytical skills with experience using Google Analytics and other web analytics platforms
- Ability to translate SEO and GEO insights into actionable content and website recommendations
- Experience with website accessibility standards and regulatory compliance a plus
- Detail-oriented with excellent project management and communication skills
- Self-motivated learner who thrives in a fast-paced, collaborative environment
- Ability to listen, understand, assess, and assist with any customer issues, asking questions as needed and giving detailed directions in response
- Familiarity with Figma and Jira helpful
Why This Role Matters:
Most of the company’s revenue comes from a small core of high-value, experienced traders, and the strongest channels for reaching them are the ones we own and earn, not the ones we buy. That makes this role the lever. Get the message right, ship it fast, keep it compliant, and the whole engine works better. This is where brand stops being decoration and becomes the thing that compounds.
Company Perks + Benefits:
- Performance Bonuses
- Stock Purchase Options
- Medical/Vision/Dental Benefits
- 401k Plan
- 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
- 10 Paid Sick Days
- Gym Membership Reimbursement
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Charitable Donation Matching
- Two Paid Volunteer Days Off
- Daily catered lunch when in the office
- Full kitchen with snacks and beverages
- In-building gym
- Shuttle to/from Metra
Discretionary Performance Bonus: 5-10% of base salary based on individual and company performance.
About IGNA + tasty
IG North America is home to tastytrade, tastylive, and tastyfx—a family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators of thinkorswim, acquired by London-based IG Group in 2021, we combine startup innovation with the backing of a FTSE 100 fintech operating across five continents serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof.
IG North America is home to tastytrade, tastylive, and tastyfx—a family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators of thinkorswim, acquired by London-based IG Group in 2021, we combine startup innovation with the backing of a FTSE 100 fintech operating across five continents serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof.
From our headquarters in Chicago's Fulton Market, our team builds award-winning trading platforms, produces live financial education content daily, and creates technology that makes complex markets accessible. tastytrade is our retail brokerage for self-directed investing and trading, with tastylive providing content to educate our customers. tastyfx is the fastest-growing forex broker in the US.
We're a lean, collaborative team that values autonomy, pragmatism, and impact. Whether you're building technology, creating content, serving customers, or supporting operations, you'll work alongside people who are passionate about disrupting traditional finance and genuinely care about helping traders succeed. Our culture rewards initiative, embraces experimentation, and measures success by the value we create for our users. The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG|tasty – the future gets built here.
Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.
tastytrade | tastylive | tastyfx
1330 W Fulton Market, Chicago, IL 60607
*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
tastylive Chicago, Illinois, USA Office
1000 W. Fulton Market, Chicago, IL, United States, 60607
Similar Jobs
Artificial Intelligence • Automotive • Greentech • Information Technology • Machine Learning • Software • Cybersecurity
Provide premium SEO and generative search services for Dealer.com clients by analyzing website performance, executing on- and off-site and local SEO optimizations, producing client-facing reports, supporting monthly client calls, troubleshooting performance declines, using third-party SEO tools, collaborating with internal marketing stakeholders, and mentoring junior SEO team members to improve site KPIs and visibility.
Top Skills:
AdwordsCopyscapeDba PlatformGoogle AnalyticsGoogle My BusinessGoogle Search ConsoleGoogle TrendsHTMLHubspotLocal FalconMajestic SeoMS OfficeMoz ProSemrushSeogets
6 Days Ago
Easy Apply
Easy Apply
Fintech • News + Entertainment • Software • Financial Services
Manage day-to-day website operations and drive organic growth via SEO and generative search optimization. Conduct keyword research, technical SEO audits, Core Web Vitals monitoring, schema/hreflang implementation, content optimization, backlink monitoring, and coordinate with developers and CRO stakeholders to improve search visibility and site performance.
Top Skills:
CmsContentstackCore Web VitalsCSSFigmaGoogle AnalyticsGoogle Search ConsoleHreflangHTMLJIRASchema Markup (Structured Data)Tag Management
Artificial Intelligence • Machine Learning • Natural Language Processing • Professional Services
Freelance SEO Specialist responsible for keyword research and planning, metadata and content optimisation, on-page SEO, multilingual keyword translation (Lithuanian↔Bosnian, Lithuanian→English), data handling, SEO copywriting, and use of analytics and third-party SEO tools to improve search performance.
Top Skills:
AhrefsExcelGoogle AnalyticsGoogle Keyword PlannerHTMLJavaScriptMajesticOffice 365Screaming FrogSemrushSitecatalystWebtrends
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
