Create daily, engaging branded content for Instagram, TikTok, and YouTube as the face of Lime & Lou. Develop recurring series, respond quickly to trends, bring the brand’s virtual muse to life, and produce vertical content suitable for organic posts and paid ads. Monitor platform analytics, refine content strategy, interact with people and products when appropriate, edit independently, and provide ad-account partnership access for high-performing content.
Description
Lime & Lou turns art, decor, and gifts into personalized, one-of-a-kind pieces. We're looking for a US-based freelancer to be the face of Lime & Lou this season, creating content that makes people stop, want more, and hit follow.
ResponsibilitiesWhat you'll do:
- Be the face of Lime & Lou: create daily, high-engagement content built around our products and brand story for Instagram, TikTok, and YouTube
- Build content people want to follow, not just watch once: hooks, personality, and formats that make new viewers want to see what's next
- Run a recurring weekly series that builds a following, not just one-off virality
- Jump on trends fast, and create trends of our own
- Bring in out-of-the-box formats when they fit: street interviews, interacting with people and our products: as one tool in the mix, not the main format
- Bring Lou – the virtual muse of Lime & Lou – to life on social media: give her a presence and personality that recurs across your content
- Shoot content built to work as both organic posts and paid ads (clean hooks, vertical format, product visible early)
- Grant ad-account partnership access (Meta Partnership Ads / TikTok Spark Ads) so we can whitelist top-performing pieces as paid campaigns
What we're looking for:
- Comfortable being on camera daily as the face of the brand: confident and personable carrying a video on your own
- Also comfortable speaking to people and interacting with our products when a format calls for it (e.g. street content)
- A track record of trend-relevant, fast-turnaround content (personal following is a plus, not required)
- Insight-driven: regular check-ins on platform analytics to spot trends in what our audience loves and refine your content strategy naturally.
- Based in the US, available for consistent output October–January
- Good independent editing skills (AI content, CapCut, Adobe Express, or similar)
- Open to working under your own handle
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