Social Media Content Specialist - Aurora, IL

Position Summary

You'll be the voice and face of Mitutoyo's social media presence, creating daily content that translates complex metrology and manufacturing technology into engaging, accurate posts across LinkedIn, Instagram Reels, TikTok, Facebook, and X.

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions.

Daily Workflow:

Create daily content: Short-form videos, photos, graphics, written posts

Appear on camera: Product spotlights, behind-the-scenes content, trade show coverage, "Metrology Mythbusters," shop floor series

Capture content on-site: In our showroom, labs, events, and manufacturing partner locations

Edit and publish: Maintain daily posting rhythm with efficient turnaround

Engage community: Respond to comments, identify customer questions, build brand awareness

Track performance: Monitor engagement, follower growth, click-through rates, lead quality

Weekly & Monthly

- Develop content calendar with minimal direction

- Proactively identify industry trends, conversations, and story opportunities

- Pitch new content concepts regularly

- Collaborate with Product Managers, Applications Engineers, and Sales

- Provide performance insights and strategic recommendations

Skills You'll Need:

• Communication, Oral and Written
• Innovative
• Problem Solving
• Customer Focus
• Results Driven
• Creativity, adaptability, resilience, and excellent teamwork skills.

Why choose Mitutoyo?
Mitutoyo America Corporation is a leader in the field of precision measuring tools and instruments. We serve an important role in providing state-of-the-art measurement products to manufacturing companies throughout North America. We are the only full-line provider of Metrology solutions in North America that can satisfy every measurement challenge faced by our customers. Our benefits include:

• Competitive Salary package - $65K - $70K annually
• Minimum 17 days PTO plus at least 10 paid holidays per year
• Shut down period at the end of the year
• Medical, Dental, Vision & Life Insurance
• STD, LTD, Employee Assistance Program
• 401(k) Plan plus company match
• Tuition Reimbursement
• Service Recognition
• Company Vacation House in Florida

Supervisory Responsibilities: This position has no supervisory responsibilities.

Work Environment:

- On-site position in Aurora, IL

- Fast-paced B2B marketing environment

- Daily collaboration with Digital Marketing Manager, Digital Media Specialist, Product Managers, and Applications Engineers

- Access to showroom, labs, and measurement equipment for content creation

Physical Demands: The person in this position needs to be able to lift, carry and move up to 50 lbs.  Bending, squatting, pushing, and pulling are required.   

 Position Type and Expected Hours of Work: This is a full-time position.  Monday – Friday 8:00AM-4:30 PM with 1-hour unpaid lunch. This position is 100% on-site at Mitutoyo America in Aurora, IL.  Standard business hours with flexibility for social media management needs

Travel: 5-10% travel required to attend trade shows, customers, and MAC showrooms.

 Required Education and Experience:

3-5 years creating social media content (experience in B2B, industrial, manufacturing, or technical industries preferred)

- On-camera experience with confident, clear communication style

- Consistent content creation history - demonstrated ability to maintain regular posting schedules

- Photography, videography, and editing skills - Adobe Creative Suite (Photoshop, Illustrator, Premiere) or equivalent

- Experience creating educational or informational content alongside promotional material

- Technical communication skills - ability to learn and translate engineering/technical topics into accessible content

- Strong organizational skills and comfort working to deadlines

- Proactive, self-directed work style - identifies opportunities and takes initiative

- Comfort appearing on camera as brand spokesperson

Preferred Qualifications:

Experience in manufacturing, machining, engineering, robotics, metrology, or industrial technology sectors

- Experience working with subject matter experts (engineers, product managers) to validate technical accuracy

- Analytics tools and social advertising platform experience

- Trade show or product demonstration environment experience

- Understanding of how to use AI tools efficiently (while knowing their limitations)

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time with or without notice.

Reports to: Digital Marketing Manager

The ideal candidate will:

Comfortable with daily content creation- you naturally think in content opportunities and maintain consistent output

- Confident on camera- you can explain technical concepts clearly and engagingly

- Enjoys on-site collaboration - you value working alongside engineers, product experts, and the marketing team

- Curious about technology - you get energized learning complex industrial concepts and making them accessible

- Thrives with feedback - you see collaborative review as an opportunity to improve and refine

- Proactive and self-directed - you hunt for stories, trends, and content opportunities independently

- Understands B2B content - you know technical credibility and accuracy matter as much as creativity

 Equal Opportunity Employer

Mitutoyo America Corporation is an Equal Opportunity Employer.  It is our policy to judge employees on their individual merits, skills, abilities, performance, etc.  The Company offers equal opportunities to all qualified applicants and employees without regard to race, religion, color, age, sex, national origin, veteran status, marital status, sexual orientation or disability in accordance with applicable federal and state laws.  This policy applies to all areas of our employment relationship.