The Specialist will manage supplier marketing initiatives, coordinate campaigns across channels, track performance, and maintain documentation to ensure timely execution and compliance.
As the Specialist - Marketing (Supplier Partners), you will manage a portfolio of assigned supplier partners and be responsible for the planning and execution of supplier-funded (co-op) marketing initiatives that strengthen supplier partnerships and drive measurable commercial impact. You will coordinate multi-channel campaign deliverables, manage timelines and assets across internal teams and supplier stakeholders, and help ensure co-op program execution is consistent, compliant, and on time.
Responsibilities:
- Executes assigned marketing programs, campaigns, and channel activities end to end, including supplier-aligned initiatives across email, digital, social, paid media, and customer-facing content.
- Produces marketing assets, content, and deliverables aligned to creative briefs, brand standards, and supplier requirements.
- Serves as the primary point of contact for supplier marketing initiatives, ensuring clear expectations, aligned assets, and smooth project execution.
- Coordinates inputs from internal partners, suppliers, agencies, and vendors to support execution, strategy alignment, and revenue objectives.
- Collaborates with supplier relations teams, commercial leaders, and sales teams to support go-to-market strategy and provide supplier-related marketing materials and resources.
- Tracks and reports on performance metrics and customer engagement, identifying risks, opportunities, and insights to improve future campaigns.
- Supports research and analysis activities, incorporating customer, market, competitive, and campaign performance inputs.
- Maintains documentation, trackers, and system updates to ensure execution accuracy and visibility across stakeholders.
- Applies continuous improvement practices to enhance efficiency, program quality, and overall marketing impact.
Qualifications:
- Associates’ Degree (U.S.)/College Diploma (Canada) - Marketing, Communications, Business, or related field required
- Bachelors Degree - Marketing, Communications, Business, or related field preferred2–4 years of relevant marketing experience
- Demonstrated ability to own discrete workstreams with minimal supervision
- Working knowledge of multi channel marketing tactics and associated tools
- Strong organizational, communication, and execution skills
- Analytical mindset with ability to interpret basic performance data
- Ability to manage multiple priorities in a fast paced environment
- Industry experience in technology, product manufacturing, or supply chain preferred
- Ability to travel 0% - 25%
#LI-RA1
About UsThis amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements.In addition, Wesco offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans. Additional details about benefits are available here.
This posting is for a current, active vacancy intended for immediate hire.
Top Skills
Digital
Email
Paid Media
Social Media
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