Sr Dir Marketing Technology Systems

Job Summary

The Senior Director of Marketing Technology Systems is responsible for owning the enterprise marketing technology ecosystem as a set of core business platforms. This role ensures marketing technologies are architected, integrated, secure, and operated as reliable enterprise systems that scale with business strategy.
The role partners closely with Marketing, Ecommerce, Data & Analytics, Sales, and Enterprise Architecture functions. Success is measured by platform reliability, extensibility, adoption, and the speed at which the business can safely execute its customer and growth strategies.

Job Description

MAJOR RESPONSIBILITIES:

Platform Ownership & Strategy

• Own the end‑to‑end lifecycle of marketing technology platforms, from strategy and roadmap through delivery, operations, and optimization.
• Translate business and customer strategy into a cohesive MarTech platform roadmap, aligned with enterprise architecture standards and IT strategy.
• Ensure that the strategy spans the entire supply chain of modern marketing, from data and asset collection, organization and management, to automated marketing experience delivery (on- and off-site) to behavioral data capture and analysis.
• Treat MarTech as a product portfolio, prioritizing investments based on business value, scalability, and long‑term sustainability.
• Serve as the primary IT point of accountability for Marketing Technology with executive business stakeholders.
• Ensure that AI is leveraged purposefully throughout the strategy to accelerate speed-to-value and drive efficiency and outcomes.

Architecture & Integration

• Partner with Enterprise Architecture to create reference architectures, data pipelines, and integration standards, and data objects.
• Ensure interoperability across the sales and marketing technology ecosystem, including Medline.com, CRM, CDP, marketing automation, personalization, analytics, and consent platforms.
• Ensure seamless and resilient integrations across customer, product, order, and behavioral data sources, our content assets/DAM, and our experience delivery capabilities.
• Ensure partnership with Enterprise AI initiative owners to leverage AI as effectively as possible to drive best-of-breed outcomes.

Delivery & Operations

• Establish clear delivery models for platform enhancements, integrations, and major initiatives.
• Ensure platforms meet enterprise expectations for availability, performance, security, and resiliency.
• Embed operational discipline including incident management, change management, and release governance.
• Own platform SLAs, technical debt management, and lifecycle planning.

Governance & Enablement

• Define governance models that balance control with enablement, allowing Marketing teams to move quickly within guardrails.
• Establish standards for configuration, customization, data usage, access controls, and vendor solutions.
• Enable self‑service and reuse through shared components, documentation, and enablement frameworks.
• Partner with Security, Legal, and Compliance to ensure platforms meet privacy, consent, and regulatory requirements.

Data, Analytics & Emerging Capabilities

• Partner with Data & Analytics teams to ensure marketing platforms leverage trusted, enterprise-grade data.
• Enable closed‑loop measurement by ensuring data flows support consistent analytics and reporting.
• Advance AI usage by integrating enterprise AI services into marketing platforms in a governed, scalable way.
• Ensure new capabilities are production‑ready, supportable, and aligned with IT standards.

Financial & Vendor Management

• Own budgeting, forecasting, and cost optimization for the MarTech portfolio.
• Lead vendor selection, contract negotiations, and performance management.
• Drive tool rationalization and ensure ROI is measured at the platform level, not just feature adoption.

MINIMUM JOB REQUIREMENTS:

Education

• Bachelor’s Degree in Computer Science, Information Systems, Business Administration, or a related field or equivalent experience.

Certification / Licensure

• Proven track record owning customer facing platforms as enterprise systems (MarTech, CRM, digital, or data platforms).

Work Experience

• 12+ years of experience in enterprise IT, platform engineering, or large‑scale business systems leadership.
• 5+ years leading managers and senior technical leaders in complex environments.

Knowledge / Skills / Abilities

• Strong experience with system integration, data architecture, and platform modernization.
• Ability to partner deeply with business leaders while retaining clear IT accountability.

PREFERRED JOB REQUIREMENTS

Education

• Advanced degree in related field.

Certification / Licensure

• Familiarity with CDPs, CRM platforms, marketing automation systems, and consent/privacy tooling.

Knowledge / Skills / Abilities

• Experience integrating AI or advanced analytics into production platforms.
• Background in large, highly matrixed enterprises.

DISCLAIMER

All duties and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This position description in no way states or implies that these are the only duties to be performed by an employee occupying this position.  Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor(s)/manager(s).

This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.

Medline Industries, LP, and its subsidiaries, offer a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

The anticipated salary range for this position:

$203,000.00 - $305,000.00 Annual

The actual salary will vary based on applicant’s location, education, experience, skills, and abilities. This role is bonus and/or incentive eligible. Medline will not pay less than the applicable minimum wage or salary threshold.

Our benefit package includes health insurance, life and disability, 401(k) contributions, paid time off, etc., for employees working 30 or more hours per week on average. For roles where employees work less than 30 hours per week, benefits include 401(k) contributions, paid time off, as well as access to the Employee Assistance Program, Employee Resource Groups and the Employee Service Corp. For a more comprehensive list of our benefits please click here.

We’re dedicated to creating a Medline where everyone feels they belong and can grow their career. We strive to do this by seeking diversity in all forms, acting inclusively, and ensuring that people have tools and resources to perform at their best. Explore our Belonging page here.

Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified individuals without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, neurodivergence, protected veteran status, marital or family status, caregiver responsibilities, genetic information, or any other characteristic protected by applicable federal, state, or local laws.