Leads the architecture, administration, integration, and optimization of B2B marketing systems and web operations. Owns Oracle Eloqua and Salesforce infrastructure, data synchronization, lead routing, account enrichment, web governance, tracking, forms, attribution, and technical documentation. Oversees contractors, builds resilient data pipelines, improves campaign deployment, and prototypes web components using AI-assisted development tools such as Lovable. Requires advanced MarTech administration, RevOps expertise, B2B commercial knowledge, and strong systems documentation skills.
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
Position Overview
We are seeking a highly technical, business-minded Senior Manager of Marketing Systems & Web Operations to serve as the structural backbone of our technology infrastructure and digital storefront. In this hybrid leadership role, you will be responsible for running, integrating, and optimizing our commercial platforms to support a multi-channel B2B commercial model encompassing Channel Sales, Vertical Sales, and Product Business Lines.
The ideal candidate looks beyond simple tools administration; you understand the core mechanics of B2B revenue engines—how buying groups operate, how multi-layered account lifecycles are managed, and how technical infrastructure directly accelerates sales pipelines. Your primary mandate is to architect a resilient, highly automated marketing technology ecosystem that directly improves pipeline velocity, eliminates integration friction, and removes "single points of failure" across our technical footprint.
Intended Business Outcomes & Key Results
Success in this role will be measured by your ability to drive tangible business performance, including:
- Airtight Routing Accuracy: Zero-latency lead-to-account mapping and programmatic routing that accelerates lead time-to-SDR for high-intent accounts.
- Enhanced Data Quality: Clean, enriched, and standardized contact and account profiles that give the commercial organization a unified view of target buying groups.
- Minimized Integration Friction: A highly resilient sync engine with significantly reduced integration failure rates, background data backlogs, and sync dropouts.
- Maximized Platform Utilization: Eliminating technical debt by extracting full value out of our existing software investments before sourcing new vendors.
- Agile Campaign Deployment: Streamlining the content and data ingestion supply chain so our execution teams can deploy fast, responsive multi-channel campaigns.
Core Disciplines & Strategic Priorities
1. MarTech Architecture & Operations
- Technical Administration: Serve as the primary technical administrator for our core marketing automation and CRM infrastructure. Own the data synchronization loop, field mapping, and execution canvas between Oracle Eloqua and Salesforce CRM, ensuring absolute database health and integration stability.
- Ecosystem Governance: Oversee the data pipelines connecting adjacent commercial tools (Sales Engagement, Content Experience, and Event Management platforms) into the core database.
- Operational Resiliency & De-Risking: Build a sustainable operating model that reduces key-person dependency. You are directly accountable for creating and maintaining comprehensive architecture diagrams, standard operating procedures (SOPs), clear data dictionaries, and cross-training frameworks to eliminate institutional "single points of failure."
2. Technical Web Operations & Engineering
- Technical Web Governance: Act as the internal technical owner, administrator, and gatekeeper of our corporate web properties. Oversee domain/DNS architecture via GoDaddy, server hosting setups, security protocols, and technical SEO compliance.
- Data Ingestion & Tracking Architecture: Architect the installation and maintenance of script tracking tags, data cookies, and conversion pixels across the website. Manage backend webhooks and forms architecture (Typeform) to ensure front-end traffic captures intent data and routes it cleanly into the CRM.
- Contractor Quality Control: Act as the technical project manager and filter for external graphic design or front-end contractors, translating marketing requirements into execution instructions and validating code quality.
3. Revenue & Data Operations
- B2B Data Orchestration: Build and manage automated programmatic data "waterfalls" to ingest, scrub, and enrich incoming database signals. Automate the identification and mapping of multi-person enterprise buying committees within target accounts.
- Strategic Data Ingestion: Design data staging pipelines to process, deduplicate, and clean target accounts and lists delivered by external growth agencies, ensuring database integrity is maintained before records hit the sales environment.
- B2B Measurement Frameworks: Partner with our internal Budget Manager to configure multi-touch revenue attribution and performance metrics across the funnel, tying multi-channel campaign spend and Market Development Funds (MDF) to pipeline outcomes.
4. AI-Assisted Web & Application Development
- Rapid Tool Prototyping: Utilize modern, full-stack AI-assisted rapid development platforms (specifically Lovable) to prototype, iterate, and deploy custom web components, interactive widgets, or dynamic landing pages, minimizing third-party agency execution hours.
Experience & Qualifications
- 5+ Years of Experience in a highly technical B2B Marketing Operations, RevOps, or Web Systems Administration role.
- Mandatory Platform Proficiency: Hands-on, advanced administrator-level experience managing Oracle Eloqua and Salesforce CRM, with explicit expertise deploying the Eloqua-Salesforce Integration App, matching logic, and custom routing workflows.
- Core Capability Competencies: Proven experience solving business challenges leveraging marketing technology across core categories: data enrichment, data orchestration, lead and account lifecycle management, sales handoff automation, and pipeline measurement.
- B2B Commercial Acumen: Deep understanding of how technology decisions interface with account structures, demand generation, Account-Based Marketing (ABM), and channel-sourced demand. Ability to present technical recommendations through the lens of business outcomes to win organizational buy-in.
- System Documentation Discipline: Demonstrated track record of translating complex technical configurations into clean, visual architecture maps and actionable SOPs.
Recruiting Range
$125,000—$170,000 USD
Benefits Offered Full-Time Employees:
- No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short-Term Incentives (varies by role).
- Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
- Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors:
- Eligible for the relevant benefit programs offered through our partner agencies.
Privacy Notice to California Applicants
Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 or [email protected]. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.
All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.
LG Electronics Buffalo Grove, Illinois, USA Office
Buffalo Grove, United States
LG Electronics Chicago, Illinois, USA Office
Chicago, United States
LG Electronics Lincolnshire, Illinois, USA Office
Lincolnshire, United States
Similar Jobs
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
Leads enterprise data and analytics strategy, architecture, modernization, and delivery across cloud and on-premises environments. Oversees data platforms, engineering, integration, governance, quality, lineage, security, and compliance. Partners with executives to define roadmaps and investments, manages cross-functional teams and vendors, enables AI/ML capabilities, and mentors data professionals while driving scalable, trusted data solutions and measurable business outcomes.
Top Skills:
AgileSparkAzure Data PlatformCloud ComputingData GovernanceData LakesData LineageData WarehousingDatabricksMaster Data ManagementMetadata ManagementAzurePythonSQL
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
Develops and maintains Access databases, SQL reports, Cognos and Power BI dashboards, SharePoint solutions, and operational workflows. Analyzes transactional, financial, staffing, productivity, and performance metrics; validates data; creates projections and regulatory reports; and presents findings to senior leadership. Partners with stakeholders and IT to gather requirements, improve processes, automate workflows, ensure data integrity, and support compliance and business operations.
Top Skills:
AlteryxCognosETLInfopathMicrosoft AccessPower BIPowerPointRSASSharepointSpssSQLSQL ServerSsisVBA
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
Reviews medical insurance applications for group life and disability coverage, researches medical conditions and medications, orders additional medical documentation, and applies underwriting guidelines to approve, deny, or pend cases. Maintains quality and consistency across cases while communicating clearly, using multiple systems, incorporating feedback, and applying clinical expertise to business underwriting decisions.
Top Skills:
Ai ToolsExcelMS OfficeMicrosoft Word
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
