Sr Product Marketing Manager, Financials

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About the Team

About the Role

The Financial Management Product Marketing team is seeking a results-driven Sr. Product Marketing Manager to own the outbound GTM strategy, positioning, messaging, and adoption for Workday Accounting Center.  This role will also support Workday Decision Intelligence for Finance and our Financial Test Suite.

In this role, you will lead product marketing for Workday Decision Intelligence for Finance —the foundation of our contextual data narrative and finance AI story. You will champion market adoption for next-generation AI agents and support upcoming partner launches.

You will work closely with Product Management leadership, Sales, Solution Consulting, Customer Success, and Demand Generation to accelerate pipeline, improve win rates, and support partner channels.

Positioning & Messaging Narrative

• Refresh Narrative & Personas: Define and update product messaging for Accounting Center and the intelligent data core, tailored to CFOs, Controllers, FP&A leaders, and IT/data personas.

• Articulate AI Value: Clearly communicate Workday's finance AI story, highlighting how our intelligent data core and agentic solutions drive superior insights and learning.

Product Launches & Go-To-Market Execution

• AI Agent Launches: Plan and execute launch strategies for next-generation AI agents, including the Financial Audit Agent and Financial Test Agent, ensuring clear pipeline and adoption metrics.

• Packaging & Pricing Transitions: Support product pricing changes and major GTM transitions, including the evolution to ACC + Data Cloud.

• Campaign & Outbound Support: Partner with Demand Gen to design marketing campaigns, website content, online ads, trade show presentations, and customer testimonials.

Sales Enablement & Collateral Development

• Enablement Assets: Create, maintain, and deliver high-impact collateral, including pitch decks, FAQs, white papers, demo narratives, data sheets, and competitive battlecards.

• Field Empowerment: Proactively support direct sales and partner channels with product education, talk tracks, and use cases to elevate win rates in key financial sales cycles.

ISV & Ecosystem Strategy

• ISV Partner GTM: Drive outbound launch plans and marketing execution for strategic ISV integrations across key industries.

Customer Insights & Adoption Marketing

• Market & Competitive Intelligence: Conduct in-depth market research, customer interviews, and win/loss analysis to inform GTM execution and product roadmaps.

• NRR & Adoption Protection: Develop targeted lifecycle messaging and communications to increase product utilization, safeguard Net Retention Rate (NRR), and drive expansion.

About You

Basic Qualifications

• 8+ years of product marketing experience within enterprise accounting, business intelligence (BI), data management, or ERP software.

• Enterprise application ecosystems, modern BI, financial data foundations, and agentic AI/AI solutions.

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Other Qualifications

• Excellent verbal, written, visual, and presentation skills, with a track record of creating compelling content for external audiences.

• Proven capability to operate as a strategic thinker while executing tactically on deliverables under tight timelines.

• Demonstrated track record of leading cross-organizational launch plans and collaborating seamlessly across Product, Sales, and Marketing teams.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Additional Considerations:

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

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