Vice President, Brand Management, Chase for Business

As Vice President of Brand Management for Chase for Business, you’ll lead the strategy and execution that shapes how millions of small businesses experience and perceive our brand. This is a high-visibility opportunity for a marketer who can pair standout creative campaign management with rigorous performance measurement—building marquee, paid media campaigns that strengthen brand equity and drive measurable business growth.

You’ll partner closely with cross-functional stakeholders and internal and external agencies to create breakthrough work—from insight to idea to execution—overseeing creative across paid channels and amplifying impact through owned channels. If you are a dynamic leader with a passion for advertising and a keen eye for industry trends, we invite you to join our team and help shape the future of Chase for Business.

Job responsibilities

• Continuously steward the brand: help set and strategically evolve brand strategy for Chase for Business, helping define the positioning, messaging and guidelines that shape the brand. 
• Lead marquee paid creative end-to-end: drive paid creative strategy and development from concept to launch across brand-building and action-driving campaigns, ensuring creative excellence across formats and platforms (video, social, digital, audio, OOH).
• Oversee the creative lifecycle and delivery engine: guide brief development and lead concepting, creative testing/optimization, production, and trafficking to ensure quality, consistency, and on-time, on-budget execution. Guide talent integration decisions for fit, relevance, and performance.
• Shape media channel strategy: collaborate with media partners to optimize channel mix, targeting, and spend. Drive innovation via new channels and emerging platform opportunities. 
• Steward budget, controls, and ROI: own the brand budget, ensure compliance with finance and legal policies, identify efficiencies, and establish KPIs to link creative/media investments to measurable impact.
• Lead agency and partner relationships: build strong cross-functional and external relationships (brand, media, insights, talent, analytics, legal/compliance, agencies).
• Stay ahead of trends—and inspire the team: maintain a sharp view of industry and competitive landscape, while coaching and developing junior team members to raise the bar.

Required qualifications, capabilities and skills:

• Minimum 8 years in advertising, media, or brand marketing.
• Self-starter with a track record translating high-level objectives into actionable campaigns.
• Strong project and timeline management to deliver campaigns efficiently and on time.
• 360 campaign production experience, including asset trafficking proficiency.
• Proven budget management and financial oversight skills.
• Demonstrated ability to innovate across creative, media strategy, and campaign execution.
• Exceptional collaboration and stakeholder management, navigating diverse viewpoints and building strong relationships.
• Willingness to travel up to 20%, including occasional nights or weekends for production shoots.

Preferred qualifications, capabilities and skills:

• Adaptability to changing priorities and responsibilities.
• Ability to balance strategic vision with meticulous attention to execution details.
• Commitment to mentoring and developing junior team members.
• Willingness to travel up to 20%, including occasional nights or weekends for production shoots.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans