VP, eCommerce - B2C

Wolters Kluwer Health Clinical Decision Support and Provider Solutions (CDSP) is looking for a VP, eCommerce leader. The candidate should have a demonstrated track record of success, strategic thinking and executive leadership capability, and strong business acumen to lead and enhance our go-to-market strategies for our B2C products globally and to deliver incredible value to our customers.  

Reporting to the Senior Vice President and GM of CDSP, you will take the reins in driving our go-to-market strategy, owning strategic planning, revenue generation, pricing, e-commerce, outbound and inbound marketing, sales, business development, partnerships, customer experience, customer retention and analytics for the global Individual business. You will also lead the License Compliance team and programs covering the UpToDate product line. Your role is crucial in setting strategic vision, leading your team, and ensuring alignment with the organizational goals. Working cross-functionally with matrixed resources, you'll have the responsibility to influence and propel the segment's growth trajectory, making a substantial impact on our business success.

Operating within a dynamic environment, this leader plays a critical role in ensuring customers achieve ongoing success and ROI through subscription-based solutions.  They partner closely with senior cross-functional and cross-segment leaders to ensure strategic, operational and organizational alignment that supports scalable growth and customer value. 

This executive leads the team to deliver exceptional consumer experiences, expand market share, and ensure the company’s offerings are competitive and high performing.  The ideal candidate blends deep consumer product expertise, strong technical acumen, and a proven track record scaling digital products in fast paced environments.  The role is a key member of the CDSP leadership team who contributes to the vision, value proposition, and overall strategy of the segment. 

Essential Duties and Responsibilities:

• Drive revenue growth, engagement, and marketing initiatives for the Individual segment through continuous optimization and new product offerings.

• Manage and oversee all B2C and ecommerce activities including the UpToDate storefront.

• Oversee the development and implementation of segment-specific go-to-market strategies including pricing by package, country and subsegment, channel management, sales team management, partnerships, spend allocation, subscriber experience and subscriber renewal programs.

• Contribute to the long-term product and technology vision for the Individual portfolio.

• Oversee product positioning and messaging within the segment.

• Support product strategy grounded in market insights, user data, innovative trends, and competitive analysis.

• Oversee eCommerce strategy and execution.

• Lead license compliance strategy, programs, and team.

• Analyze market trends and oversee research to identify opportunities and threats.

• Create and manage segment P&L, sales forecasts, and financial plans.

• Report on segment performance to senior leadership.

• Build, mentor, and inspire high performing teams to achieve segment objectives.

• Foster a culture of collaboration, innovation, accountability, and continuous improvement.

• Set performance goals and monitor key performance indicators (KPIs).

• Drive alignment across executive leadership, ensuring product priorities support the company’s strategic objectives and revenue goals while collaborating with cross-functional teams to ensure strategy alignment.

• Develop and maintain strong relationships with key stakeholders.

Skills:

• Strategic Planning: Proven ability to develop long-term plans and strategies for a global business.

• Revenue Management: Deep knowledge of managing and forecasting revenue streams.

• Marketing, Pricing and Sales Acumen: Proficiency in marketing and sales principles, pricing and GTM strategies, and tactics. Extra emphasis on B2C, ecommerce, and storefront maximization.

• Market Analysis: Skills in analyzing global market data and trends.

• License Compliance: Knowledge of license compliance strategies and tactics.

• Financial Literacy: Deep understanding of budgeting and financial planning.

• Leadership: Demonstrated ability to lead, motivate, and develop a global team.

• Cross-functional Collaboration: Ability to work effectively with various departments.

• Stakeholder Management: Ability to build and maintain relationships with key stakeholders. 

Education: 

• Bachelor's degree in business, Computer Science or related field or equivalent experience 

• Advanced degree or MBA is a plus 

Experience:    

• Minimum of 10 years leading a high-performing B2C team preferably in healthcare technology.

• 10+ years of progressive experience in product, technology, or software leadership roles, with at least 5 years leading B2C digital products.

• Proven experience partnering with and influencing within healthcare technology.

• Must have in-depth knowledge of clinical decision support (CDS) products and aware of competition and market differentiators.

• Demonstrated success partnering with technology teams to scale consumer software or mobile applications to significant user bases.

• Strong understanding of modern product development and data driven decision making.

• Exceptional leadership skills with the ability to influence across all levels of an organization.

• Experience owning P&L or driving revenue outcomes for consumer products.

• Excellent communication, strategic thinking, and stakeholder management abilities.

• Experience in subscription-based businesses, marketplaces, digital media, ecommerce, or consumer apps.

• Background in high growth, agile environments (e.g., SaaS, startups, or tech forward companies).

• Deep understanding of the healthcare industry, including medical devices, healthcare regulations, and clinical environments and workflows.

• Comprehensive awareness of challenges faced by healthcare professionals, such as patient outcomes, compliance and cost pressures.

• Current on trends, regulatory changes, and innovations in the industry.

• Knowledge and experience with CRMs, specifically Salesforce.

• Proven success driving implementation strategies and plans, developing clear KPIs and expectations to drive growth and innovation.

• History of addressing the needs of a large multi-product portfolio that serves the needs of multiple customer personas.

• Strong analytical skills and experience transforming a vision into an operational plan.

• Excellent communicator with an ability to inspire teams and individuals. 

Behavioral Competencies / Personal Characteristics:

• Presence – Executive presence, working effectively with senior leadership at Wolters Kluwer, but able to roll up his/her sleeves and work effectively with all levels of the organization.

• Strategic Focus – The ability to see the whole picture and implement the changes today that will lead to the integrated, efficient organization desired in the future.

• Commitment – A trusted partner to the Executive Team and the broader, organizational leadership team.

• Communication – The ability to plan and deliver oral and written communications that are impactful and persuasive to their intended audiences. Everyday skills that allow for open and honest communication across the team and organization. Articulate with the ability to generate enthusiasm within the organization.

• Business Acumen – Ability to perform with insight, acuteness and intelligence, a business builder with a hands-on management style and a high sense of urgency.

• Outstanding Work Ethic and Passion – A person with the highest moral and ethical standards, who can be relied upon to always act in the best long-term interests of the company.  A personality that embraces and is excited by a challenge.

• Strong interpersonal skills – Must be able to lead a multi-disciplinary group that is geographically distributed, inspiring action and passion on behalf of customers.

• Data Driven- ability to set KPI’s based on analysis of the business and to develop consistent tracking/reporting cadences to use data to drive performance and improvement 

Travel Requirements - Up to 30% travel 

Physical Demands - Work is typical of a normal office environment. As the business is global, sometimes calls/meetings will take place outside of typical local office hours

#LI-Hybrid

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. 

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.