This week, Chicago-based AdYapper raised a $4.5 million Series A, bringing its total investments to about $6.8 million.
Dick Kiphart’s investment fund KGC Capital led the round and was joined by Bullet Time Ventures, BW Capital, and others.
AdYapper, a graduate of the Techstars New York program, is a media advisory firm whose software verifies digital ads—that is to say, whether online media was viewed by humans or robots—and identifies whatever ads see little return value. The company works exclusively with brands, helping them optimize digital media across the board to ensure that advertisers actually get what they pay for.
"We've watched as new clients realize they've wasted hundreds of millions of dollars—upwards of 80% of their media budgets—on ads that generate no value and media partners that have no incentive to improve results," said AdYapper CEO Elliot Hirsch in a statement. "By working exclusively for brands, we provide them technology and objective analysis required to detect and act on these critical issues, all in real time."
AdYapper says it’s confronting current trends in advertising that rely on high-volume and fraudulent or wasteful ad impressions. AdYapper’s optimizations work in real time and can be implemented and operational in less than 24 hours.
The recent round of funding will be used to help expand AdYapper’s global reach.
"Our promise to advertisers is to be a clear and independent source of optimization to their business objectives," said Hirsch. "Whether it's achieved by working exclusively for brands or making sure our investors sit out of the agency and vendor pool party, we're driving a new ecosystem fully focused on a vision of transparency and value creation for brands."
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