ItemMaster Welcomes Dev Ganesan as New CEO

October 17, 2017
Chicago based Software as a Service (SaaS) company, ItemMaster, today announces that it has named Dev Ganesan as CEO. Ganesan’s proven track record in scaling SaaS based companies will further drive ItemMaster’s ability to deliver a platformand network solution that helps both manufacturers and retailers drive better consumer shopping experiences.
ItemMaster has the only complete and integrated platform to bring manufacturer brands successfully into a data powered market. The company’s Every Brand Platform helps consumer packaged goods
manufacturers structure, manage, enhance, and distribute product content into the data driven world driving discoverability, sales and better customer experience. And, more than 200+ retailer and e-tailer distribution partners benefit from Complete & Verified manufacturer content by accessing ItemMaster’s
“I am excited to welcome Dev to the ItemMaster team, and am thrilled to be working together as we strive to solve a true problem in the marketplace for our clients,” said Andrew Parkinson, ItemMaster
Founder & Head of Strategic Partnership Development. “Dev’s prior experience, success in building teams and superior strategy and go-to-market expertise will no doubt be pivotal for us in achieving our
Ganesan is former CEO of both Fishbowl, Inc (leading restaurant marketing & analytics Co.) and Aptara, (a digital content and publishing leader) and current board member of BrandMuscle and ItemMaster. Ganesan has in-depth experience in building and scaling companies in the digital, mobile, content and data analytics industries. Ganesan received the EY 2017 Entrepreneur-of-the-Year award, Future 50 award in 2014 and 2013, and was recognized as a Washington Tech Titan in 2013.
“Having served on the board for sometime now, I have had a front row view of the opportunity for ItemMaster’s technology platform to accelerate manufacturer speed to market,” said Dev Ganesan.
“ItemMaster simplifies the complex process and enables CPG companies to quickly transform their business by investing in structured product content at scale – a scale that is necessary to ensure brand visibility online and in-store today.”
Ganesan joining the company as CEO continues to build on ItemMaster’s momentum this year, as the company was recently named Chicago’s Best Tech Startup of 2017, in September, by Tech in Motion.
For more information on ItemMaster, visit For media inquiries, contact Gaelen Bell at (312) 946-6089 or [email protected]


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