B2B Content Writer

We're looking for a driven, enterprise-calibre B2B Content Writer to own the voice of Codal across digital and editorial channels. You will be a cornerstone of our content engine shaping how Codal communicates its expertise in complex, regulated industries to sophisticated enterprise buyers.

This is not a role for someone who relies on AI to write. We want a writer who thinks deeply, crafts precisely, and produces content that earns trust with technical and executive audiences alike. You'll work closely with our Global Head of Marketing, Senior Content Strategist and internal subject-matter experts to develop a content strategy grounded in genuine expertise and clear market positioning.

***Please note this role is remote if you are outside of Lincoln, UK, or in-office if you are located in the Lincoln area. This role is not eligible for Visa sponsorship. 

Website and digital content (including social media)

• Write and own key industry pages and solutions pages across the Codal website
• Develop copy that clearly articulates Codal's point of difference in a competitive market
• Write social media content for our platforms which is mainly LinkedIN 
• Work with the Global Head of Marketing and Senior Content Strategist to ensure website content reflects our positioning and service lines

Thought leadership and editorial 

• Produce authoritative blog articles in collaboration with internal SMEs across engineering, design and strategy
• Write and distribute press releases that reinforce Codal's market position and announcements
• Develop and execute a content strategy alongside the Global Head of Marketing, contributing ideas, flagging what's resonating, and shaping the editorial calendar

Case studies

• Lead end-to-end case study production from stakeholder brief and client interview through to published asset
• Design and implement a scalable case study process to accelerate output and reduce time from project completion to publication
• Work cross-functionally with delivery, sales and design to source stories, gather approvals and get case studies out faster

Brand and positioning

• Communicate Codal's point of difference clearly and consistently across all content formats
• Maintain a consistent enterprise tone of voice across all channels and asset types
• Contribute to how the team plans and prioritises content, not just what gets executed

Data and performance

• Track and report on content performance across key channels: organic traffic, engagement, lead attribution and pipeline influence
• Use data to inform content decisions: identify what's working, what isn't, and where to focus effort
• Set measurable goals for content initiatives and report results in terms of business impact, not just pageviews
• Work with the marketing team to connect content activity to CRM data and pipeline outcomes in HubSpot and Salesforce

• 3-5 years of B2B or enterprise content writing experience, ideally in digital services, technology, agency or consultancy
• Proven background writing for regulated industries: healthcare, financial services, compliance, or similar
• A portfolio that demonstrates range: long-form editorial, web copy, case studies, press releases, thought leadership, and social media. 
• Exceptional command of the English language: grammar, structure and nuance, with a strong editorial instinct
• Experience interviewing SMEs and distilling complex technical ideas into compelling, accessible narratives
• Strong project management instincts: able to manage multiple workstreams without dropping the ball
• Comfortable owning processes, not just executing tasks, you'll build systems as well as write content
• High standards, high output, and the drive to do both at once

What we’re not looking for:

We will not consider candidates who rely on AI-generated drafts as a substitute for original writing. We expect every piece of content to reflect genuine craft, strategic thinking and a thorough understanding of the audience. If your process starts with a prompt box, this role is not for you.

• Quality and consistency of content across website, editorial and campaign assets
• Volume and velocity of case study output, and improvement in time-to-publish
• Contribution to content strategy and editorial planning
• Engagement and performance of content across key channels