Content Marketing Lead

Let’s keep things simple: we are an unbelievably talented, hard-working, and compassionate team driving towards a mission that impacts every single one of us - even you! 

Healthcare benefits are complex, underutilized and a mystery for most users. We’re removing that complexity. Now more than ever, employers are adding value to their employees’ benefits like telemedicine and mental health services. HealthJoy’s industry-changing tech platform consolidates those benefits into a simplified benefits experience, saving users time and money.  

With over $100M in fundraising to date, HealthJoy has garnered workplace awards for Inc.’s Fastest Growing Startups and Built In Chicago’s Best Places to Work while growing globally to nearly 400 team members. We’re continuing down the path of high growth and high impact, and this role is a key member of the Marketing Team making that happen.

We’re looking for a strategic and creative Content Marketing Lead who can turn insights into meaningful storytelling and impactful content that drives brand awareness, thought leadership, top of funnel engagement and pipeline conversion. In this hands-on leadership role, you’ll lead creation of content that breaks through the clutter – leveraging your expertise and AI to scale smarter and faster. You’ll execute the content strategy to resonate with our audience across multiple formats working cross-functionally with product marketing, performance marketing, enablement and sales. 

• Design and execute a comprehensive content marketing strategy aligned to HealthJoy’s business goals and buyer journey
• Translate product positioning, value props and enterprise-level stories into content strategy for target audience engagement (for example: HR professionals, benefit consultants, employers)
• Identify content needs and create a comprehensive content marketing strategy and full-funnel/multi-channel content calendar that aligns with HealthJoy's business goals and buyer journey
• Partner with SMEs to leverage original & secondary research to fuel engaging content and insights for your target audience 
• Own and manage the editorial calendar across all content types and distribution channels, ensuring alignment with product launches, campaigns, and seasonal priorities
• Partner to develop and maintain a consistent process at the team level and with leaders to ensure alignment to standards and best practices across content disciplines 
• Stay current on industry trends, competitive content, and the needs of our buyers to inform strategy and uncover white space
  

• Lead development of content across formats including blog articles, thought leadership, white papers, webinars, videos, sales decks, one pagers, email nurtures, and social media
• Translate complex product and industry topics into clear, persuasive and human-centered messaging
• Support product launches and feature releases with clear and engaging content that supports adoption and sales enablement
• Partner with internal SMEs to turn data, research, and customer insights into digestible and compelling narratives
• Collaborate with content writers, designers, freelancers, and agencies to produce polished, on-brand content
  

• Lead a small team of content contributors providing editorial guidance, feedback and support
• Mentor and develop talent, fostering a culture of quality, creativity and accountability
• Build strong working relationships with key stakeholders across Product, Marketing, Sales, and the Executive team to ensure alignment and buy-in
• Champion the voice of the brand internally and externally—ensuring consistent tone, messaging, and standards across all channels
• Drive internal processes to streamline content workflows and improve collaboration across functions

• 7+ years of experience in B2B content marketing, journalism, or communications—preferably in healthcare, benefits, HR tech or SaaS (benefits background highly preferred)
• A strategic mindset with proven experience developing and executing successful content strategies across the funnel
• Exceptional writing, editing, and storytelling skills—able to simplify complexity, speak credibly to executive-level buyers and demonstrate a lively, creative voice in your writing 
• A portfolio that reflects versatility in formats and voice, with an emphasis on clarity, relevance, and business impact including webinars, email, social media, data storytelling  
• Experience managing editorial calendars, leading projects from research, analysis, ideation through delivery, and juggling multiple deadlines
• Collaborative and confident working cross-functionally in a fast-moving, high-growth environment
• Prior experience leading direct reports or freelance contributors
• Experience with personalizing content (by industry, persona, funnel stage) via account-based marketing, webinars, or product marketing  
• Experience with SEO strategy, keyword research, and optimization for both thought leadership and lead generation content.
• Working knowledge of CMS platforms and marketing automation tools 
• Degree in marketing, communications, journalism, public relations or related liberal arts field 

Job Level: 40

115k-135k

The cash compensation above includes base salary only. Certain roles are eligible for additional cash incentives such as commission, annual bonus targets, overtime pay or other variable incentives.

HealthJoy maintains a comprehensive strategy to determine rewarding and competitive packages for individual compensation for new hires, internal promotions and internal job changes. This strategy is based on several factors unique to each individual, including: 1) the skills, experience and qualifications of the individual; 2) the responsibilities and demands of the role; 3) analysis of external market data; and 4) company budget and financial performance. 

HealthJoy is a remote-first employer. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. 

At HealthJoy, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each role and individual. 

In addition to cash compensation, HealthJoy offers a rich “Total Rewards” package that includes:

• Medical, Dental and vision insurance packages
• HSA contribution match
• Stock options for eligible roles
• 401k match
• Paid parental leave
• Company sponsored Short Term and Long Term Disability coverage
• Flexible PTO 

At HealthJoy, we are committed to creating a diverse and inclusive workplace where everyone has the opportunity to succeed and thrive.

We believe that everyone should be paid based on their qualifications, experience, and the work that they do, and not on their gender, race, or any other personal characteristic. Our compensation practices are essential to fostering a diverse and inclusive culture where we value the contributions of all our employees. 

We conduct thorough annual reviews of employee pay and our pay practices to ensure we reward the right behaviors and are providing equal pay for equal work. 

Additionally, we assess the external market and internal equity across like roles. As part of our regular review of pay practices, HealthJoy examines employee pay for potential disparities between persons of different genders, races and ethnicities that are not explainable by objective factors such as performance, experience level, credentials, or location, and are committed to correcting any issues and reviewing practices from unintended outcomes. 

HealthJoy is committed to creating a diverse environment and is proud to be an equal opportunity employer. 

All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other basis forbidden under federal, state, or local law.

Don’t meet every single requirement? We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. HealthJoy is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role and HealthJoy, we encourage you to apply. You may be just the right candidate for this or other roles.