Marketing Content Implementation Lead – AEM (Hybrid)

The Marketing Content Implementation Lead will support Citi's digital marketing automation and personalization efforts leveraging Adobe Experience Manager (AEM) to engage with new and existing customers/clients. By implementing AEM, the specialist will support the execution of marketing plans through ideation, authoring, demonstration and reporting/analysis, as needed. The specialist will support the implementation of dynamic marketing content across multiple platforms, including meticulous focus on controls and required approvals to ensure flawless execution. As Implementation lead, a strong understanding of how to design A/B and multivariate Marketing tests, preferably using an automated testing tool (e.g., Adobe Target) is required. This role will partner closely with colleagues within the Marketing/IT/Digital organization.
 

Responsibilities:

• Coordinate with cross-functional teams like marketers, designers, developers, copywriters and business leads to define, plan, and author consumer-centric digital experiences & campaigns in AEM.

• Operate in AEM daily to create content fragments, apply meta-data and support authors in building marketing assets via online channels, email and offline channels.

• Provide reporting, analysis, and recommendations throughout and at the conclusion of campaigns, based on milestones, success metrics and reporting requirements.

• Support marketing test design with setting a hypothesis, selecting KPIs and goals, gathering requirements, defining test execution strategy, and measurement.

• Work closely with marketing and design / creative leads to plan, design and launch A/B and multivariate marketing tests using automated testing tool.

• Define campaign workflows, including validation rules, triggers, alerts, and automated responses.

• Work cross-teams to identify related system or field needs to drive dynamic content; tagging and coding content and links for multi-channel tracking.

• Own day-to-day project management, providing thought leadership and impactful recommendations on strategies to deploy AEM; independently create and maintain project schedules.

• Lead discussions with business stakeholders to define requirements, map processes, plan, stand up pilots and launch.

• Develop deep trust-based advisor relationships with key stakeholders and ensure high rating on 'customer satisfaction' inquiries.

• Scope problems, identify major issues and actionable opportunities, help design solutions, and quantify potential impact.

Qualifications:

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.

• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.

• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.

• Creative problem solving and sense of ownership.

• Solid communication, presentation and project management skills.

• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Additional qualifications:

• 5+ years of digital marketing experience as a producer or program manager in an agile marketing environment.

• 4+ years of experience working in AEM and Digital Asset Management (DAM).

• Deep knowledge of AEM as a product, its architecture, product lifecycle and a strong understanding of AEM authoring capabilities, including publishing, shared content and experience fragments.

• Experience with applying metadata to assets and governing refresh cadence.

• Experience working with Adobe Target and good understanding of Adobe Marketing Cloud technologies - designing and orchestrating marketing tests (A/B, multi-variate).

• Demonstrated ability to communicate, collaborate and synthesize feedback across multi-disciplinary teams such as product, strategy, marketing and / or creative teams.

• Demonstrated ability to own multiple projects simultaneously, prioritize and meet deadlines.

• Experience with Jira, Confluence, and / or a Marketing workflow management tool (e.g., Aprimo).

• Ability to demonstrate partnership and a will to win while driving success.

• Proficiency in Microsoft Office products.

• Exposure to managing multiple content channels with marketing or financial background or similarly heavy-regulated field.

• Strong understanding of best practices, industry standards, and trends. 

• Proven team player with ability to work across all levels in a high intellectual, collaborative, and fast paced environment. 

Education:

• Bachelor’s/University degree, Master’s degree preferred.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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