Director of Marketing - Oracle

Argano is the world’s largest global digital consultancy, exclusively connecting design and delivery for the transformation of high-performance business operations, extending our clients’ commercial agility, profitability, customer experience, and growth. Our strategic consulting, bolstered by proprietary IP, provides a comprehensive view of business operations, pinpointing areas of strength and unveiling opportunities for improvement. Argano is at the intersection of operations and technology for digital transformation.

The Director of Marketing for the Oracle Business Unit operates as a “mini-CMO” for the BU — the single marketing leader accountable for translating Oracle strategy into pipeline, brand, and growth. Argano's Oracle business unit is a top-5 North American Oracle partner serving $500M+ enterprises (sweet spot $2B+) in industrial manufacturing, engineering & construction, and wholesale distribution — positioned as the only full-stack Oracle MSP covering both applications (Fusion, JDE, EBS, PeopleSoft, EPM) and infrastructure under one contract, with the ultimate promise of "one partner, one contract, one team accountable" for business-outcome-focused Oracle transformation. 

The role owns BU marketing strategy, product-marketing messaging and positioning, campaign architecture, and — in close partnership with the Oracle Commercial Lead — funnel velocity and mechanics. It orchestrates Argano’s shared services (Demand, Events, Content, Brand) to execute, partners with Value Creation to launch solutions, and works with Alliances to unlock publisher co-marketing and organic growth.

BU Marketing Strategy & Product Marketing

• Own the annual and quarterly Oracle marketing plan; align spend across paid, events, content, and alliances to BU revenue and pipeline targets.
• Define and maintain the Oracle narrative, messaging hierarchy, positioning, and persona/buyer maps; ensure every campaign and seller-facing asset ladders back to them.
• Translate technical data-domain capabilities (Databricks, Boomi, Informatica, Tableau, Microsoft Fabric, AWS) into buyer-relevant outcomes; maintain competitive intel and battlecards.

Campaign Strategy & Funnel Mechanics

• Design integrated, multi-touch campaigns spanning audience, offer, channel, and sales plays.
• Partner with the Oracle Commercial Lead on funnel velocity — MQL/SQL/SAL/pipeline/closed-won by source, campaign, and publisher; identify bottlenecks and rally teams to fix them.
• Run a monthly Oracle marketing operating review with the Commercial Lead: pipeline coverage, campaign performance, publisher ROI, forward-look.

Demand CoE — Campaigns, Sales Collateral & Events

• Partner with Demand Generation to scope, brief, and launch nurture, paid, ABM, webinars, and field programs in HubSpot and Salesforce.
• Commission Oracle sales collateral with Content/Brand shared services — pitch decks, one-pagers, battlecards, case studies, ROI tools — and enable sellers with talk tracks and follow-up sequences.
• Define the Oracle event strategy and partner with the Events shared services team to execute publisher conferences, executive roundtables, and field events; represent Argano at flagship publisher events like Oracle AI World and others.

Solution Launch — Partnering with Value Creation

• Codify Oracle solutions into market-ready assets with Value Creation: positioning, naming, messaging, collateral, and demand plays.
• Lead solution GTM launches — sequencing, sales enablement, field activation, analyst/publisher briefings, demand kick-off.
• Feed market signals (win/loss, objections, publisher roadmaps) back into Value Creation to sharpen the offering portfolio.

Publisher & Alliance Marketing

• Own the Oracle publisher marketing plan for Oracle.
• Partner with Alliances to secure and execute publisher-funded campaigns, MDF programs, and joint GTM motions; build relationships with publisher marketing counterparts.
• Track and report publisher-sourced and publisher-influenced pipeline as a distinct funnel.

Organic Growth & Brand

• Drive organic growth through SEO content, thought leadership, executive visibility, customer stories, community, and PR.
• Build a content engine that establishes Oracle’s point of view on data, integration, analytics, AI, and modern cloud platforms.
• Protect Argano brand standards while carrying the distinctive Oracle point of view across all communications.

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or master’s preferred.

Experience

• 4–6+ years of B2B technology marketing in services, consulting, SaaS, or platform ecosystems.
• Oracle-domain expertise aligned to Oracle: direct experience marketing in, to, or with full-stack Oracle MSP covering applications like (Fusion, JDE, EBS, PeopleSoft, EPM) and OCI. Fluency with the buyer, use cases, and competitive landscape is required.
• Product-marketing experience: messaging frameworks, positioning, personas, and launch plans landed with Sales and the field.
• Proven success building integrated demand programs and owning funnel analytics — conversion, velocity, attribution — in partnership with sales leadership.
• Experience with publisher/alliance co-marketing and MDF execution; experience supporting solution launches end-to-end.
• Required hands-on experience with Salesforce (SFDC) for pipeline, campaigns, and closed-loop reporting.
• Required hands-on experience with HubSpot for marketing automation — campaign builds, nurture, lead scoring, and reporting.
• Proven ability to orchestrate shared services and virtual teams across locations and time zones.

Skills

• Strategic thinking; product-marketing instincts; data-domain fluency across modern data, integration, analytics, and AI platforms.
• Funnel and analytics fluency; can read pipeline math, attribution, and campaign ROI and change course on the data.
• MarTech proficiency — self-sufficient in Salesforce and HubSpot for reporting, campaign builds, and data hygiene.
• Campaign craft; publisher/alliance acumen; executive communication with Commercial Leads, SVPs of Sales, and publisher CMOs.
• Orchestration through influence across Demand, Events, Content, Brand, Alliances, Value Creation, and Sales; high quality bar and bias for action.