Leads the Marketing Solutions Product Owner team and translates marketing strategy into product roadmaps, capabilities, and measurable outcomes. Oversees online presence, SEO, campaign and lead management, lead activation, and loyalty products. Partners across Marketing, Technology, Sales, and distribution teams to modernize platforms, connect customer journeys, drive experimentation, and improve marketing effectiveness. Coaches Product Owners, establishes operating rhythms, manages dependencies, and guides prioritization through ambiguity.
Description
We are seeking an exceptional Director, Product Owner (DPO) to lead the Marketing Solutions Product Owner team within Direct Distribution, a critical growth engine for Liberty Mutual.
This is an exciting opportunity to join Direct Distribution at a pivotal time as we continue to evolve how we engage with customers and prospects throughout their insurance shopping journey. AI is changing how customers discover, research, and choose insurance, creating new opportunities to evolve our marketing capabilities and meet customers where they are. As customer expectations and behaviors continue to change, we're focused on delivering more relevant, connected, and personalized experiences that help drive profitable growth.
As a DPO, you'll lead the team responsible for advancing the products and capabilities that support our Marketing organization across multiple distribution channels, including Direct, Independent Agency, and Strategic Partnerships. This includes our online presence, search engine optimization (SEO), Campaign Management, Lead Management, Lead Activation, and Loyalty & Rewards. Partnering closely with Marketing leadership, as well as teams across Technology, Insights & Solutions, Digital Sales, and more broadly across the enterprise, you'll help translate business priorities into product strategies, roadmaps, and capabilities that improve marketing effectiveness, enable more connected customer experiences, and deliver measurable business results.
We're looking for an exceptional leader who combines strong product instincts with the ability to translate strategy into meaningful outcomes. The ideal candidate thrives in ambiguity, builds domain expertise quickly, leverages data and customer insights to inform decisions, and brings teams together to drive alignment and action. Most importantly, you'll lead and develop a high-performing Product Owner team that is relentlessly focused on advancing marketing capabilities and delivering outcomes for our customers and the business.
Key Responsibilities
• Translate business strategy into product outcomes: Partner with stakeholders and cross-functional teams to translate Marketing and Direct Distribution priorities into clear product strategies, roadmaps, and OKRs that drive growth, improve customer engagement, and deliver measurable business value.
• Advance marketing capabilities: Lead product efforts across our online presence, Campaign Management, Lead Management, Lead Activation, and Loyalty & Rewards to improve how we attract, engage, convert, and retain customers and prospects.
• Evolve online discovery and engagement: Partner with Marketing and other teams across the enterprise to advance our online experiences, SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), helping Liberty Mutual remain relevant and accessible as customers increasingly use AI and emerging technologies to discover and research insurance.
• Shape and manage product roadmaps: Establish and continuously refine roadmaps across key Marketing focus areas, balancing near-term optimization opportunities with longer-term investments and capabilities that support the evolving needs of the business and our customers.
• Drive marketing modernization: Partner with Marketing, Technology, and enterprise teams to evaluate and advance modern marketing platforms and capabilities, including build-versus-buy considerations, vendor partnerships, and integration opportunities that improve scalability, flexibility, and speed to market.
• Connect marketing and sales experiences: Partner across Marketing, Digital Sales, and other distribution teams to advance capabilities that improve the customer journey from initial engagement and lead generation through follow-up and conversion, creating more connected and effective experiences across channels.
• Establish effective operating rhythms: Build consistent ways of working within the Product Owner team and across key partners to create transparency into the product backlog, alignment around roadmaps and priorities, and clear visibility into progress, dependencies, and decisions.
• Drive experimentation and continuous improvement: Foster a culture of testing and learning by leveraging marketing performance, customer insights, and behavioral data to identify opportunities, prioritize improvements, and scale capabilities that deliver meaningful business results.
• Lead through ambiguity: Bring structure, clarity, and alignment to complex business problems while helping teams navigate competing priorities, technical dependencies, and evolving customer and business needs.
• Lead and develop a high-performing team: Lead, coach, and develop Product Owners who demonstrate strong product thinking, proactive ownership, cross-functional influence, and a relentless focus on delivering customer and business outcomes.
Qualifications
About Us
Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.
At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive. We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions. This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups. Each employee plays a role in creating our inclusive culture, which supports every individual to do their best work. Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve.
We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://www.libertymutualgroup.com/about-lm/careers/benefits
Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.
Fair Chance Notices
$156,000.00 - 281,000.00
We are seeking an exceptional Director, Product Owner (DPO) to lead the Marketing Solutions Product Owner team within Direct Distribution, a critical growth engine for Liberty Mutual.
This is an exciting opportunity to join Direct Distribution at a pivotal time as we continue to evolve how we engage with customers and prospects throughout their insurance shopping journey. AI is changing how customers discover, research, and choose insurance, creating new opportunities to evolve our marketing capabilities and meet customers where they are. As customer expectations and behaviors continue to change, we're focused on delivering more relevant, connected, and personalized experiences that help drive profitable growth.
As a DPO, you'll lead the team responsible for advancing the products and capabilities that support our Marketing organization across multiple distribution channels, including Direct, Independent Agency, and Strategic Partnerships. This includes our online presence, search engine optimization (SEO), Campaign Management, Lead Management, Lead Activation, and Loyalty & Rewards. Partnering closely with Marketing leadership, as well as teams across Technology, Insights & Solutions, Digital Sales, and more broadly across the enterprise, you'll help translate business priorities into product strategies, roadmaps, and capabilities that improve marketing effectiveness, enable more connected customer experiences, and deliver measurable business results.
We're looking for an exceptional leader who combines strong product instincts with the ability to translate strategy into meaningful outcomes. The ideal candidate thrives in ambiguity, builds domain expertise quickly, leverages data and customer insights to inform decisions, and brings teams together to drive alignment and action. Most importantly, you'll lead and develop a high-performing Product Owner team that is relentlessly focused on advancing marketing capabilities and delivering outcomes for our customers and the business.
Key Responsibilities
• Translate business strategy into product outcomes: Partner with stakeholders and cross-functional teams to translate Marketing and Direct Distribution priorities into clear product strategies, roadmaps, and OKRs that drive growth, improve customer engagement, and deliver measurable business value.
• Advance marketing capabilities: Lead product efforts across our online presence, Campaign Management, Lead Management, Lead Activation, and Loyalty & Rewards to improve how we attract, engage, convert, and retain customers and prospects.
• Evolve online discovery and engagement: Partner with Marketing and other teams across the enterprise to advance our online experiences, SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), helping Liberty Mutual remain relevant and accessible as customers increasingly use AI and emerging technologies to discover and research insurance.
• Shape and manage product roadmaps: Establish and continuously refine roadmaps across key Marketing focus areas, balancing near-term optimization opportunities with longer-term investments and capabilities that support the evolving needs of the business and our customers.
• Drive marketing modernization: Partner with Marketing, Technology, and enterprise teams to evaluate and advance modern marketing platforms and capabilities, including build-versus-buy considerations, vendor partnerships, and integration opportunities that improve scalability, flexibility, and speed to market.
• Connect marketing and sales experiences: Partner across Marketing, Digital Sales, and other distribution teams to advance capabilities that improve the customer journey from initial engagement and lead generation through follow-up and conversion, creating more connected and effective experiences across channels.
• Establish effective operating rhythms: Build consistent ways of working within the Product Owner team and across key partners to create transparency into the product backlog, alignment around roadmaps and priorities, and clear visibility into progress, dependencies, and decisions.
• Drive experimentation and continuous improvement: Foster a culture of testing and learning by leveraging marketing performance, customer insights, and behavioral data to identify opportunities, prioritize improvements, and scale capabilities that deliver meaningful business results.
• Lead through ambiguity: Bring structure, clarity, and alignment to complex business problems while helping teams navigate competing priorities, technical dependencies, and evolving customer and business needs.
• Lead and develop a high-performing team: Lead, coach, and develop Product Owners who demonstrate strong product thinking, proactive ownership, cross-functional influence, and a relentless focus on delivering customer and business outcomes.
Qualifications
- Advanced knowledge product management, Agile development methodologies, and experience in organizational change management as typically acquired through a Bachelors` degree in relevant field (business, computer science, etc) and a minimum of 10 years` experience in product development, business, marketing, technology, and/or consulting
- Master`s degree preferred
- High level of proven business expertise needed to set clear priorities for product and understand business value impacts across an entire business unit
- High level of proven outcomes managing and mentoring product managers, product owners, and people leaders
- Technical proficiency required to participate in program increment planning and have an informed, independent voice
- Strong influencing and leadership skills in order to be seen as the decision maker when interfacing with business, and willingness to dissent with both teams and business
- Proven experience with Agile practices and expectations
- Comfortable with making decisions with some level of uncertainty
- Strong communication and collaboration skills, both written and verbal
- Encourages non-hierarchical culture
About Us
Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.
At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive. We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions. This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups. Each employee plays a role in creating our inclusive culture, which supports every individual to do their best work. Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve.
We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://www.libertymutualgroup.com/about-lm/careers/benefits
Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.
Fair Chance Notices
- California
- Los Angeles Incorporated
- Los Angeles Unincorporated
- Philadelphia
- San Francisco
$156,000.00 - 281,000.00
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