Executive Experiences, Sr. Coordinator

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Team Overview

Salesforce is seeking a collaborative, detail-oriented professional to support the demand generation workstream of our customer-facing executive events, as well as the logistics and operations of some internal executive events. This team plays a critical role in driving pipeline and deepening relationships with executive customers and prospects through curated, high-touch experiences.

Role and Responsibilities

We are looking for a demand generation-focused professional who also doesn’t mind diving into event management operations from time to time. This individual excels at cross-functional collaboration, balances resources effectively, and thrives in a fast-paced environment managing multiple concurrent programs. This role is responsible for supporting our audience acquisition efforts for our executive event programs, as well as executing internal event logistics with precision, ensuring seamless coordination across workstreams.

Demand Generation

• Manage end-to-end demand generation campaigns for Executive Summit programs across multiple events (Dreamforce, World Tour, etc.)
• Monitor and report on registration metrics, conversion rates, and progress to goals
• Track outstanding invites, RSVP status, and follow-up requirements
• Coordinate invitation waves and manage send calendars
• Communicate nomination criteria, allocations, deadlines and updates to field teams
• Review and process customer nominations against program criteria 
• Manage nomination campaign statuses
• Recommend optimizations to improve registration conversion

Internal Executive Events

• Support various workstreams as needed, including space allocation, creative deliverables, attendee nominations, guest speakers & VIP management, transportation, catering, and evening receptions. 

Required Skills / Experience

• 3+ years of event marketing experience in a fast-paced environment
• Strong organizational skills and attention to detail
• Top-notch organizational skills and time management skills, ability to manage complex tasks quickly and simultaneously
• Experience using Salesforce (required) and Slack (preferred) 
• Ability to work effectively in a team environment.
• Strong problem-solving and creative thinking skills.
• Experience in project management and event coordination is a plus
• BS or BA related degree, or equivalent experience
• Ability to travel as needed

Justification

This role is mission-critical to the Executive Experiences team, as it directly supports the demand generation engine behind our highest-impact executive programs. This position ensures the right executives are in the room by managing end-to-end audience acquisition—overseeing nomination campaigns, invitation waves, registration performance, and conversion optimization across multiple flagship events. This role ensures accountability for tracking executive demand, enforcing program criteria, and translating field input into measurable pipeline impact for our Executive Summits. Without this role embedded on our team, we risk losing control of executive targeting, degrading registration quality, and weakening our ability to prove ROI from these high-investment experiences. In addition to the client facing work, this role also supports critical workstreams for CKOs and Laulima.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $94,000 - $142,300 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.