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JPMorganChase

Marketing Strategy Senior Associate

Posted 2 Days Ago
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Hybrid
Chicago, IL, USA
Senior level
Hybrid
Chicago, IL, USA
Senior level
Supports paid media and in-branch brand campaigns for Chase Business Banking. Responsibilities include developing campaign briefs, coordinating agencies and internal stakeholders, monitoring pacing, optimizing campaigns, reporting performance, translating media data into recommendations, developing local market strategies, reviewing documentation, and managing invoicing and business cases. The role requires strong marketing strategy, paid media, project management, communication, analytical, and collaboration skills, with travel up to 25%.
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Join the Business Banking marketing team and make a meaningful impact on a high-growth business by creating bold, high-impact campaigns that position the business as a strong challenger in the marketplace. This is your opportunity to grow your career at one of the world's most influential financial institutions, where your ideas and expertise will directly shape how small business owners discover and engage with Chase for Business.

As a Marketing Strategy Senior Associate at JPMorganChase within the Business Banking Marketing team, you will support the execution and optimization of paid media and in-branch brand campaigns that build awareness and consideration for Chase for Business. You will help move small business owners through the marketing funnel by coordinating multi-channel initiatives across paid media, branch merchandising, and owned social channels. Your work will span campaign concept through launch, cross-functional collaboration, and ongoing performance monitoring to identify optimization opportunities that drive measurable results.

Job responsibilities

  • Support the development of campaign briefs that define business objectives, key performance indicators, audience and targeting strategy, and geographic or branch footprint considerations
  • Coordinate with agency and internal stakeholders in the planning and execution of paid media activity, supporting the Vice President in managing multiple workstreams simultaneously
  • Monitor campaign pacing and delivery, lead in-flight optimizations, and document the rationale for changes to ensure strategic alignment
  • Integrate data-driven marketing efforts into measurement plans, identifying test-and-learn opportunities that deliver on marketing objectives and contribute to the broader enterprise learning agenda
  • Deliver weekly plan-versus-actual pacing and channel mix reporting, quarterly performance readouts for senior leaders, and post-campaign retrospectives that inform future plans
  • Translate media performance data into clear, actionable takeaways accessible to non-technical stakeholders and senior business leaders
  • Develop local media strategy, including travel to priority markets to build a tailored marketing approach in each market
  • Review media documentation for accuracy, completeness, and alignment with approved strategy and budgets
  • Manage invoicing to ensure billing aligns with approved business cases, and develop change controls or business cases supporting paid media campaigns

Required qualifications, capabilities, and skills

  • Formal training or certification on Marketing Strategy concepts and 5+ years applied experience
  • 5 years of paid media experience at a media agency or in-house media team
  • Demonstrated project management capability, including planning, execution, and delivery against timelines
  • Proven ability to translate technical concepts and media performance data into presentations that can be understood by non-technical stakeholders and senior leaders
  • Strong written, verbal, and presentation skills, with the ability to convey information clearly and concisely
  • Excellent relationship-building and collaboration skills, with the ability to build credibility and drive desired business outcomes across diverse teams
  • Solutions-oriented mindset with the ability to problem-solve and present data-driven recommendations
  • Comfort operating in ambiguous environments and developing action plans based on available information
  • High proficiency in Adobe Creative Suite and Microsoft Office applications
  • Willingness to travel up to 25%

Preferred qualifications, capabilities, and skills

  • Experience in financial services or a highly regulated industry
  • Experience developing or working alongside artificial intelligence-powered tools or agents
  • Demonstrated ability to lead and coordinate cross-functional teams to deliver shared outcomes
  • High curiosity for emerging tools, new content formats, and improved ways of working
About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the TeamOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

JPMorganChase Chicago, Illinois, USA Office

Chicago, IL, United States

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