Generates qualified pipeline and revenue through account-based prospecting, strategic account research, inbound and outbound lead qualification, and multichannel outreach. Engages decision-makers via phone, email, and digital channels, nurtures prospects, communicates product value, and hands qualified leads to Enterprise Sales Executives. Maintains CRM data integrity, tracks activity and SQL-generation KPIs, uses intent data to identify buying signals, and provides market insights to sales and marketing teams.
The Sales Development Representative (SDR) is a dynamic role focused on generating qualified pipeline and revenue to drive Criteria’s Enterprise sales goals. The SDR will leverage ABM strategies and tactics to target high-value accounts and contacts through account qualification criteria and profiling characteristics of buying committees and influencers. They will engage in proactive outreach to potential customers through phone, email, and digital channels while ensuring a seamless handoff of qualified leads to Enterprise Sales Executives. Additionally, the SDR will qualify inbound leads from various sources, including the website, inbound calls and email.
Responsibilities:
- Conducting strategic account research to identify key decision-makers and business challenges.
- Utilizing a multi-channel approach to engage and nurture potential customers, ensuring a seamless transition of Sales Qualified Leads (SQLs) to Sales Executives.
- Promptly addressing prospect inquiries and effectively communicating Criteria’s solutions for their hiring challenges.
- Achieving key performance indicators related to outbound activity and SQL generation.
- Ensuring the integrity of data management and providing actionable market insights to the sales and marketing teams.
- Maintaining a thorough understanding of Criteria’s product offerings to articulate their value proposition.
- Following established lead management protocols and engaging in continuous learning.
- Leveraging intent data to proactively target organizations with active buying signals and support Sales Executives with additional lead generation initiatives.
Required Knowledge/Skills/Abilities:
- Proven ability to engage and qualify prospects, effectively communicating Criteria’s unique value proposition.
- Proficiency in persuasive written and verbal communication.
- Familiarity with SDR tools such as ZoomInfo, LinkedIn Sales Navigator, Gong, and Salesforce.
- Competence in developing outreach cadences and email templates.
- Understanding of prospect profiles and personas.
- Strong collaboration and teamwork capabilities.
- Insight into industry trends, technologies and competitive landscape.
Base: $55,000 - $65,000 (depends on experience)
Variable Compensation: $38,000
Total available on target earnings: $93,000 - $103,000
Similar Jobs
Artificial Intelligence • Software • Automation
Build Duvo’s US outbound sales motion from the ground up. Responsibilities include identifying enterprise prospects, researching operational pain points, creating target lists and messaging, running multichannel outreach, using AI-driven tooling for research and personalization, qualifying opportunities, handing meetings to Account Executives, and feeding market insights back to leadership.
Top Skills:
Azure MarketplaceChatgptClayLarge Language ModelsLemlist
Artificial Intelligence • Mobile • Software • App development
Conduct outbound sales to US technology leaders through cold calls, email, LinkedIn, conferences, and personalized prospecting sequences. Own the pipeline through qualified meeting booking, build targeted prospect lists, maintain CRM records, and hand prospects to the partnerships director. The role also involves developing a professional LinkedIn presence, testing messaging and channels, and selling custom software development services to technical buyers.
Top Skills:
ClayCRMHubspotLinkedIn
Big Data • eCommerce • Fintech • Analytics • Agriculture
Qualifies farmers and members for FBN financing, crop protection, seed, and livestock products through outbound calls and prospecting. Manages sales pipelines, researches agricultural markets, communicates product value, overcomes objections, and documents customer interactions in Salesforce and other SaaS tools. The role requires independent prioritization, strong communication, technology comfort, and a farmer-focused approach in a remote sales environment.
Top Skills:
Salesforce
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
