Senior Associate, Brand Identity Strategist

Senior Associate, Brand Identity Strategist
Senior Associate, Brand Identity Strategist
Capital One is looking for an experienced Brand Strategist to help us with the innovation, maintenance, and governance of the branding systems that make Capital One easy to recognize, remember, and choose.
This team builds tools, frameworks, and analyses that enable faster, more strategic creative decisioning on new products, from their names to their logos, to their place within our Capital One portfolio.
Yep, we're a Fortune 100 finance company-credit cards, banking products & services, and best-in-class technology. But our brand is personable, fun and engaging as we aim to help customers feel at ease on their financial journey.
If you thrive working in white space and have exceptional strategic chops and a customer-focused marketing background, we'd love to hear from you.
WHAT YOU'LL DO
Help us build and reinforce the Capital One brand, strategically and consistently.

• Conduct research that informs how we'd think about naming our products and services in relation to the market.
• Serve as one of the faces and voices of brand identity, architecture, and naming, by answering questions and providing guidance to the entire enterprise.
• Partner with our Creative team to help our lines of business build strategic product identities that reinforce Capital One's enterprise brand. (Names, logo usage, etc.)
• Proactively identify opportunities for us to make our brand identity clearer, simpler, and more strategic, then design solutions to meet those opportunities.
• Develop and maintain governance protocols and timelines to ensure all artifacts and resources are accurate and aligned to current strategies.

Collaborate with a lot of smart people.

• Work with your team - other strategists, creatives, and the keepers of the enterprise brand identity standards.
• Work with your partners - line of business marketers, internal HR and comms teams, and line of business creative teams

Get stuff done. On time. Every time.

• Manage multiple deadlines on numerous projects happening at the same time.
• Listen to and incorporate feedback.
• Determine when to use existing solutions or start from scratch, so you can invest your time where it matters.
• Understand the goals of a project, take direction well, and ask questions when you need clarity.
• Present your work in a compelling way to create support across different audiences.

WHO YOU ARE
You want to be an EVIDENCE-BASED MARKETER .

• Your curiosity is endless. There's always something else to learn.
• You're flexible and not afraid of change-in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You're a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
• You care-about the work, your team and the customers you serve.

BASIC QUALIFICATIONS

• Bachelor's degree or military experience
• At least 2 years of work experience in brand strategy or marketing strategy

PREFERRED QUALIFICATIONS

• 3+ years of experience working with a Fortune 100 brand
• 3+ years of experience working with brand architectures
• 3+ years of experience in brand identity building
• 3+ years of experience building strategies to accomplish specific objectives and executing those strategies
• 3+ years of experience working with a Financial Services brand
• 3+ years of experience in Consumer Research & Insights

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Sales Territory: $87,700 - $100,100 for Sr. Associate, Brand
McLean, VA: $96,500 - $110,100 for Sr. Associate, Brand
New York, NY: $105,300 - $120,100 for Sr. Associate, Brand
Richmond, VA: $87,700 - $100,100 for Sr. Associate, Brand
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).